The largest staffing and recruiting firms know what the future holds, and they are pouring massive resources into their digital marketing + candidate engagement footprints to push you out of the market. We’re leveling the playing field, combining the best in ‘new-school’ digital technologies with ‘old-school’ recruitment tactics for our clients, all while building the operational capabilities of the smaller, ambitious firms we work with.
In Other Words, We Help Firms Like Your's Punch Above Your Weight Class In 3 Steps
OMNI-CHANNEL OUTBOUND SYSTEM
An outbound , multi-channel prospecting system to keep you in front of thousands of hiring managers and candidates, in a fraction of the time it takes a recruiter to do so manually. This is the secret creating powerful leverage in your practice.
DIALED-IN SALES + MARKETING ASSETS
When you have all the sales, marketing, and recruiting assets you need to "flip" the right psychological switches in your prospects' heads as much as possible before they get on the phone with you. This is the secret to effortless closing.
INBOUND LEAD-GENERATION
Marketing is the art and science of generating "future" demand for your business, when your content resonates with your audience in a way that your competitors can't touch. This is the secret behind building massive mindshare for your brand.
"...this program is a no brainer. It's changed my business. It's changed the way that I approach recruiting and it changes the way that both hiring managers and candidates approach me."
"This is a game changer. And if you want to change the game, if you want to change the way you approach recruiting and have a much better time, more stable income, more stable cash coming in, this is the way to go."
Jay Veniard: Founder | Ventech Search
"I have been recruiting for over 20 years. Throughout those years, I have learned a lot from various trainers within the industry. They taught me the nuts & bolts of recruiting – essentially, how to work ‘in my business.’"
"David took me to the next level and taught me how to ‘work on my business’ – building the systems, processes, procedures and follow the best practices in order to capitalize on today’s digital age tools."
Pierre Clemenceau: President | Real Time Recruiting
"He knows what he’s doing. He’s smart. He’s got it going on. We all know it. You see it. I see it. It’s hard not to see it. The program itself is absolutely amazing. I couldn’t recommend it more. Your only limitations are yourself."
"The amount of effort and work that he puts into really building your business and helping you understand how to run a successful business is incredible and it’s it’s worth every penny. It’s absolutely amazing."
James Aiken: Founder | Legacy Search
"Gotta tell ya, David has it down. He is right on the money. He truly is a recruiter for the digital age. Lots of energy, he is very motivating and keeps you on your toes and actually makes it very enjoyable. He shows you step by step not just what to do, but how to do it."
"But if you wanna know what really sets him apart is his generosity. He treats you like a partner and shares things w/ the group that are intrinsic to his business, that he has taken years to develop and have made him successful. He puts a lot into it and frankly gives damn about his clients. Always makes time for his clients if you need to discuss anything with him. Well worth more than I paid."
Nick Mancino: President | Velocity Staffing
"David is a master of so many things. Marketing, Selling, Recruiting, Digital Technology, but as a client, I found David to be patient, always ready to share just a little more, going above and beyond, giving everything and making sure his clients have a deep understanding of everything he covers."
"He’s personable, tells stale jokes, but makes us laugh as he is so human in his approach. I’ve learned more about how to take my business further and farther in my training with David than I have in my entire 15-year career in recruitment."
Cass Murray: Founder | CLM Careers
"David is the most hands-on coach and recruiter trainer I have ever worked with. He has a deep understanding of the most up to date marketing tools and processes and applied it to the Executive Search Business, which is in dire need of an overhaul."
"I have used his many suggestions to update my tired systems and processes, making recruiting a whole lot more enjoyable and profitable! Engaging, and a very personable personality, available, and accessible is what keeps me coming back!"
Karen Sturgeon: President | KLA Industries
"David is an amazing coach, mentor and trainer on all things recruiting and marketing. The content he has put together is very robust and if you follow his advice you will see your practice grow! One thing I most appreciate is that he is always available to answer questions and he works tirelessly to do more and more and then even more for his clients….I don’t know how he has the time and energy, but he does!"
Melissa Quist: Founder | My Marketing Recruiter
"I would highly recommend David to anyone who believes, as I do, that digital marketing is the way to take your business to the next level. He is not only an amazing recruiter, but also an incredible coach and mentor – I can honestly say that I got a lot more than what I signed up."
"David not only shares his expertise in marketing but also many incredible tools that I already started using and know will continue to use. He is a genuine and authentic guy who goes above and beyond to help and share his knowledge – I truly enjoy the coaching and look forward to our weekly group calls, they are not only full of knowledge but also funny and engaging! Without a doubt he is the best!"
Laura Gonzalez: Founder | CDM Search
"David is a Master Recruiter coach! He really is an expert in so many areas and is willing to share all of his knowledge. I have no idea how he has all of his energy or time, it’s pretty mindblowing."
"The money I spent on the program, I have received tenfold back in my business already. I have learned so much in terms of marketing and sales especially – he knows every tool out there you could possibly know for your business and how to make it better. There is so much content in this program I struggle to finish it all, but it is so helpful. It is like graduate school for Recruiters."
Erin Monahan: Founder | EFM Recruiting
"David’s content is cutting edge, drawn from his personal headhunting success and experience, and delivered with his high energy, no BS style. You will walk away inspired to take your head hunting business and / or recruiting career to the next level! Truly it’s helped me to transform my business."
"…it provided me with the knowledge, the skills, the confidence and also just the motivation to really take my business to the next level. I am completely shocked with how quickly things have transformed and changed for me and I couldn’t be more grateful!"
Rosalie Hughes: Founder | Hughes Recruitment
"David has been a great asset to me and my organization. His mentoring and advice has helped me build my brand and business. I highly recommend David to anyone I know. Many of his principles translate to other industries as well. David is down to earth and is genuinely looking to help anyone he works with."
Irvin White III: Founder | On The Money Search
"The thing that really leapt out to me was he’s a guy who’s training in recruitment but is actually running his own headhunting business. So everything he teaches has been tested in real time, sometimes in the same way that I’m running with it as well. So I love that he’s a guy that can walk the walk, and the talk."
“Ive got some awesome things coming out to industry that are groundbreaking in Australia that I attribute directly to DSP and to this course. So my only recommendation is that if you are a recruiter in Australia, don’t buy this course. There’s nothing to see here. Move along…"
Kara Atkinson: President | SPARC Network
"David Patterson, or as he is warmly referred to in our group as ‘DSP’ has an amazing and uncanny ability to convey and teach the ever growing and expanding world of recruitment, executive search and headhunting."
"His techniques are modern, innovative, stylish and overall fun. David is eloquent with his words, and has a strong ability to listen. If you are a recruiter, and need to know the secrets to growing your business, then DSP is for you. I can say that I spent hours and days with David and I could do it all again as it never gets boring."
Clinton Hasenberg: Sales Director | BT
"David is both an outstanding coach and one of the best players in our industry. The very first time I pitched my higher level offer, I got the equivalent of over 120,000 euros worth of exclusive retained search. And now, as we speak, I never work weekends, I only work exclusives. And I never discount my fees."
"It’s such a peace of mind to realize that you’re not playing in the same league anymore. I mean, I don’t want to sound arrogant, but it’s really a change of paradigm in terms of how you position yourself and how you deliver your services to your clients and the value that you bring to your clients and also the candidates you work with."
Nicolas Greppo: Founder | Le Recruteur Data
"I’d already had a 20-year career in recruiting and staffing and a pretty darn good one at that. But I wanted to have a significant change in how I actually approached business and find out ways that I could have a small company but be able to have the reach of a much larger company."
"And with his guidance, training, his program and the lighthouse methodology, I’ve been able to do just that. A lot of people can say this, but I don’t even make sales calls anymore, and I’m busy as I want to be. If you’re going to have a coach…I can’t think of anyone better than David Stephen Patterson. It’s been the best decision I’ve made in my career."
Josh Matthews: Founder | Endeavor Staffing
"I have never had anyone speak to me indirectly (through his marketing) in a way where they understand my world and my struggles more than David. It was obvious. This guy gets it. He has lived it. Breathed it. Been successful at it…and now taught my peers how to turn the game on its head."
"David’s program was the single greatest professional investment I have ever made. I had my best 6 months in business ever…during covid. Because of his tutelage. He has a model for success, he genuinely cares, and he is there to help."
Brian Polansky: Founder | Top Value Recruitment
"David is simply an amazing coach and teacher. I have learned so much on his Accelerator course, it has sharpened my skills in so many more ways than I could ever imagine."
"His generous spirit, extraordinary knowledge, original approach – it is all amazing and fun! And you get the training from the frontlines, from someone who is in the business daily, testing, adjusting, growing. I found that so valuable, because all my past trainers didn’t work ‘in’ the business any longer; so there was a certain disconnect with what happens in the field every day. With David it’s always cutting edge, nothing stale here!"
Hanna Prinsloo: Founder | Stratsource
SCALING YOUR RECRUITMENT PRACTICE CAN SEEM LIKE
MISSION IMPOSSIBLE
When hiring slows, and the market is filled with commodity recruiters and resume brokers, we see a familiar pattern emerge...
LEGACY CLIENTS STOP HIRING
As the economy slows and layoffs dominate the daily news, companies slash hiring budgets, and many stop hiring altogether.
Many of those that have stopped hiring are the legacy clients you've depended on for years.
TOO MUCH WHITE NOISE
Countless recruiters are blowing up hiring managers' LinkedIn, email, and voicemail inboxes, and increasing exponentially.
The average leader gets 120+ emails and LinkedIN messages daily.
ESCALATING BARRIERS TO ENTRY
More and more emails are getting pushed to spam, LinkedIn is increasingly restrictive, and no one picks up the phone anymore.
Ultimately, most of your outreach efforts fall on deaf ears.
CLIENTS SEE NO VALUE IN PARTNERSHIPS
Clients increasingly stick multiple recruiters on their openings at bottom-barrel rates, resulting in broken recruitment processes, frustrated candidates, and unhappy clients.
FORCING YOU TO RUN THE COMMODITY HAMSTER WHEEL
With a commoditized service, you're now racing against the clock to fill your client's role before anyone else (including HR)
...leaving you working for free 80% of the time, when someone else fills your client's role.
MEANWHILE, YOUR BIG NAME-BRAND COMPETITORS
...are working with the clients and candidates you want to work with, even though you KNOW they don't have half the recruiting chops you do.
Yet when the economy heats up, and companies are hiring like gang-busters, it creates new problems...
CANDIDATES ARE IN THE DRIVER'S SEAT
Sounds great at first, until you realize that candidates view you and your client as the commodity now.
TOO MUCH WHITE NOISE
Boiler rooms full of cold-calling recruiters will start blowing up candidates' LinkedIn, email, and voicemail inboxes, and the numbers will start increasing exponentially.
CANDIDATES STOP RESPONDING TO YOU
Emails continue to be pushed into spam in increasing numbers, LinkedIn continues to restrict who you can reach out to, and candidates don't pick up the phone (or even listen to their voicemails). Ultimately, you can't cover your searches, putting your client relationships at risk.
CANDIDATES ARE FAR TOO PICKY
Even B&C-player candidates receive multiple offers, putting them in the drivers seat. You can expect exponentially more turn-downs, counter-offers, and fall-offs.
FORCING YOU TO RUN THE COMMODITY HAMSTER WHEEL
Without consistent candidate flow, either your clients don't fill their open roles, they have to hire sub-par talent, or they must bring on additional recruiters to do the job you weren't able to do...again, leaving you working for free over 80% of the time.
MEANWHILE, YOUR BIG NAME-BRAND COMPETITORS
...are working with the clients and candidates you want to work with, even though you KNOW they don't have half the recruiting chops you do.
Kinda reminds you of Groundhog Day, doesn't it?
THAT'S WHY WE BUILT
THE DIGITAL HEADHUNTER
To solve the biggest problem recruiters and search firm owners face - how to consistently win clients, recruit top-level candidates, and close more deals
“The program itself is absolutely amazing. I couldn't recommend it more. Your only limitations are yourself.”
"It's been the best decision I've made in my career.”
“If you want to change the game, if you want to change the way you approach recruiting and have a much better time, more stable income, more stable cash coming in, this is the way to go.“
“The money I spent on the Accelerator Program, I have received tenfold back in my business already."
“I've got some awesome things coming out to industry that are groundbreaking in Australia that I attribute directly to DSP"
“David is both an outstanding coach and one of the best players in our industry."
"David is the most hands-on coach and recruiter trainer I have ever worked with."
"You get the training from the frontlines, from someone who is in the business daily, testing, adjusting, growing. I found that so valuable, because all my past trainers didn’t work ‘in’ the the business any longer"
"I've learned more about how to take my business further and further my training with David that I have in my entire 15 year career in recruitment."
"He treats you like a partner and shares things that are intrinsic to his business, that he has taken years to develop and have made him successful."
"David's training is holistic and signals the potential for the entire recruitment industry. to upgrade itself. David is a treasure and leading a worthy charge!"
"The more people who utilize his system, the more the industry will shift from crappy contingency to an engagement model!"
"Excellent training with current trends in marketing. Not the old script with rebuttals, but more relatable market content. I have been exposed to a lot of trainers over the last 20 years, it's nice to have a fresh approach."
"By far the best trainer because he is current with not only the technology but with good sales practices. He knows his shit, is available to answer questions and critique your work."
"Beyond technical and marketing expertise, David has helped build my confidence and re-ignited my passion for the executive search business."
"Having my best business year and actually my best month ever last month with your coaching, and doing what I can to support my family with my first newborn. Thanks man."
"DSP has assimilated concepts from sales, marketing, personal growth, wellness, caring and sharing and integrated them into a purposeful system…The Lighthouse Method."
"DSP is a recruiting powerhouse!"
"David Stephen Patterson does a stellar job of helping you distinguish yourself with a clear succinct message that resonates with your client. Definitely a program not to miss!
"Relevant real world methods that you can apply to get you to decision-makers and feel empowered so you can be the trusted advisor that you are."
"David is an amazing coach, mentor and trainer on all things recruiting and marketing."
"He has a proven system that, without a doubt, will help you get more and better clients."
"David took me to the next level and taught me how to 'work on my business' – building the systems, processes, procedures and follow the best practices in order to capitalize on today’s digital age tools."
"I have used his many suggestions to update my tired systems and processes, making recruiting a whole lot more enjoyable and profitable!"
"I would highly recommend David to anyone who believes, as I do, that digital marketing is the way to take your business to the next level."
"David Patterson, or as he is warmly referred as 'DSP' has an amazing and uncanny ability to convey and teach the ever growing and expanding world of recruitment, executive search and headhunting."
WANT TO LEVEL-UP YOUR "RECRUITER-GAME?"
GRAB YOUR FREE RESOURCES
And when other recruiters ask how you're not just surviving, but THRIVING, in a recession where everyone's running scared, you can just wink and say:
"When everyone else is trembling in the storm, I choose to ride the lightning. It's just how I roll." *
*Or direct them to this epic website 😎
Get Our Free Sales & Marketing Guide
In our MASSIVE 200+ page Sales & Marketing Guide, I lay out both the strategic theory and the tactical deployment of The Lighthouse Method™ - our seamless Sales + Marketing System that not only will help you punch far above your weight-class, but will Recession-Proof your recruitment practice no matter if it’s a client-driven or a candidate-driven market.
Recruiter mindset videos, free sales & marketing training, audio rants, all of our podcasts and webshows, an upcoming rebuttal vault, and DSP's random thoughts to keep you in the hunt and thoroughly entertained.
Inside, you will find the most ruthlessly effective Sales, Marketing, and Recruiting training in the known universe, all on one convenient mobile platform. Includes both free and paid content.
Does this recession have you sweatin' like the film crew on an Alec Baldwin film set?
Fear not. I have a game-plan ready for you, and I lay it all out for you in my 21-day RecessionBREAKING email series. In this epic series that I put together for my email list in the summer of 2022, I cover everything from strategic and tactical war-game planning, cash management, pivoting your marketing approach, "proof marketing" to attract reluctant clients, alternative service offerings, and much, much, more.
Plus, you'll be joining the most controversial (and spiciest 🔥) email list in the recruiting world, with daily emails filled to the brim with sage business advice, contrarian marketing strategies, tactical recruiting tips, motivational advice, killer dad jokes, and the occasional troll call-out.
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Join our free global community of over 12,000 battle-hardened recruiters and search firm owners, who all share one purpose: matching top-performing talent with companies that are changing the world... WHILE building financial independence for themselves and their families.
Inside, the TDH team and our members share high-octane and actionable advice on building massive authority in your niche, recruiting impossible-to-find candidates, launching and scaling search firms, closing deals, and just about everything else you can imagine recruiting-wise.