RECRUITERS + RECRUITMENT FIRM OWNERS

ARE YOU READY TO TEAR INTO THE REST OF 2022 LIKE GREASED LIGHTNING ON RAILS?

Then you’re in luck, because I’m going to show you how to out-plan, out-market, out-recruit, and out-produce your competitors on your way to having your BEST….YEAR…EVER.

…and have a heckuva lotta fun in the process

INTRODUCING DSP’s PLANNING SESH*

*well, series of 7 planning sessions, but let’s not quibble

THIS VIDEO WAS SHOT PRIOR TO THE LIVE FILMING OF THESE LESSONS

7 days, 7 sessions, 1 bullet-proof plan

…& a paltry $97 smackeroos

In my largest end-of-year event ever, I held 7 training sessions over 7 days, where I dove exponentially deeper than any of the tired ol’ trainings on yearly planning that recruiting trainers regurgitate year after year after year…

If you’re a high-capacity recruiter or owner with abnormal goals, you can’t operate like a mere mortal. While your lazy competitors are binging on grandma’s fudge nuggets, you’re carving out your strategic + tactical plan for market domination. When the recruiting proles are bleary-eyed and nursing their $5 Cook’s California Champagne hangovers on New Year’s Day, you’re blazing out of the starting gate like hell on wheels.

If that sounds like you, then I have just the thing…

If I haven’t scared you off yet, let me ask you a question:

DO YOU HAVE A JOB, OR ARE YOU A BUSINESS BUILDER?

This is a serious question, whether you’re independent, a firm owner, or even if you work for someone else.

We’re not knocking those who view themselves as having a job (also known as ‘jobbers’), but if your entire practice hinges on you being in the center of the action, you are putting you, your family, and the people who work for you in a very precarious position in one of the most turbulent cultural, political and economic times we’ve seen in our generation.*

*and those who think it’s not, need to get a whole lot better with their critical thinking skills.


Unfortunately, most agency recruiters and firm owners are stuck in an insidious trap; operating like a solo-prenuer.


They’re building a more and more complex job for themselves. They’re not building a business, and they must always be at the center of their business or everything around them collapses.


On the other hand, the Business-Builder is building an entity that can survive and thrive without their direct day-to-day input (and yes, even if you’re an independent recruiter or if you work for someone else, you need to take on this mindset).


Next question:

IF YOU TAKE 60-DAYS OFF FROM YOUR PRACTICE, WOULD IT STILL BE THERE WHEN YOU COME BACK?*

*or more to the point, would it have gotten better during that time, or would it be on the verge of collapse?

Let’s be honest. We all know the answer to that one. So let’s make it easier.


What about 30-days?


1 week?


1 day?


If you’re reading this, we can only assume that YOU are the center of your business. YOU are the bottleneck holding your business back from the growth and scale you to need to achieve to ensure your ship is safe from the turbulent waters that will crash your competitors ships against the rocks when this ‘Golden Age’ of recruiting cools off.


In this series of training sessions, I give you the tools you need to move beyond the traditional recruiter-planning techniques you’ve been taught in the past (backwards-planning from billing goals to daily call volume) that worked ok in 1993, but does nothing for the Business-Builder you have inside you.

Don’t get me wrong, that type of planning has utility, and we’ll be touching on it. But that type of training only scratches the surface, and you’ve heard it all a gazillion times anyway.


If you want to learn how to create a winner’s owner-mindset for yourself, how to craft a vivid vision that will motivate your team to fight the good fight with every ounce of their being, how to create a seamless operational machine that won’t break when you scale (or when torpedoed by an unseen threat), how to set yourself apart from the commodity recruiters riding high on a cresting market who’ve never actually fought tooth n’ nail like us grizzled veterans have, and how to manage your time, energy, and focus so you don’t crash and burn as you round the first corner in this race, then this training series might just be for you.


“ok dsp, i got it! how do i get in on this other-worldly training series?”

*that’s an astute question there friend. Allow me to elucidate ya…

There are a total of 7 main sessions, all filmed over a 7-day period in the final week of 2021. All recordings are available exclusively on our mobile app: The Pocket Headhunter™.


That means you will be able to watch all of these high-octane sessions at your leisure, and you will getting your hot little hands on all of the goodies and planning tools I will be providing as well, for a paltry $97.

…and given the rate the Fed loves to print and spend (your) money, that paltry $97 will be just enough to buy you a Whopper and a Diet Coke before you know it.


So that means you can get in on the most comprehensive planning sessions you’ll ever see in this lifetime, along with session notes and supporting materials.

Pretty sweet deal no matter how you slice it.

But first a warning. I don’t offer any refunds on these trainings. So before you buy, make sure that shelling out $97 smackaroonies won’t set you back.

…and trust me, the value of these 7 trainings FAR exceeds $97, $970, $9,700, or even $97,000 (which is basically a couple placements for some of you salty recruiters out there).

“wait a minute DSP…if this training is so valuable, how come you’re basically giving it away?”

In short, it’s a loss leader. There will be a percentage of you that will be so blown away by this training series, you’re going to clamber to be in my higher-level programs. And for those that are content with just this training series, you’ll be getting a hell of a deal on the process.


I call that a win-win.

Now let’s take a look at the class schedule shall we?

SESSION 1: ANNUAL REVIEW & 2022 BASIC PLAN

FILMED: SUNDAY DECEMBER 26

This session is the closest we’ll come to what most trainers talk about when they teach annual planning, however we’re going to go deeper and in some novel new directions that I bet you haven’t explored before. Here I will be showing you how to conduct an annual review of 2021, and from there how to use our CFO Financial Dashboard to plan your 2022 the right way.

Supplemental Material

CFO Financial Dashboard (Googledoc Spreadsheet)

Annual Review Worksheets (Individual + Team)

Annual Planning Worksheets (Individual + Team)

Recording of session

SESSION 2: HOW TO CONDUCT A PROPER COMPETITIVE ANALYSIS

FILMED: MONDAY DECEMBER 27

Ask your average recruiter or owner who their competitors are and how they stack up, and you’ll likely get blank stare, or if they do know who their actual competitors are, they have no idea how good those competitors really are and how they differentiate themselves.

No successful CEO would ever roll into 2022 without extensive knowledge of their competitors strengths and weaknesses, and the same applies to us. None of us operate in a vacuum, and if you’re even half-ways successful in your niche, I guarantee you someone has done a competitive analysis on you. Going into 2022 with zero intimate knowledge of your hungry competitors who want to eat YOUR lunch, will be your fastest path towards getting spanked in today’s hyper-competitive landscape.

In this session, I will be showing you how to conduct a proper competitive analysis of your marketplace, as well as how to do a quick SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of every competitor you come against, which is something that very few recruiters ever do.


If you do this right, you’ll keep your finger on the pulse of your niche and will ensure you’re always several steps ahead of the pack nipping at your heels.

Supplemental Material

Competitive Analysis Worksheets

Recording of session

SESSION 3: CREATING YOUR VIVID VISION

FIOLMED: TUESDAY, DECEMBER 28

If you have any desire at all to scale beyond where you’re at right now, you’ll need a team. Yet, agency owners are notorious for their inability to build teams that are motivated, clear on their goals, and who are ready to face any and all challenges the market throws at them.

The reason why most owners can’t consistently rally their troops is that they have no clear goal. Yes, you may have a vision of where you want your firm to be in the future, but does your team? When they close their eyes, can they feel it? Taste it? Hear it? See it?

I’m willing to bet dollars to donuts that they can’t, and if you want them to stay and build their dreams within your four walls and not someone else’s (or to leave and do their own thing), you need to get them bought in on your vision, stat.

That’s where your Vivid Vision comes in. In this session, I’m going to show you how to turn the thoughts swirling around in your head into a concrete Vivid Vision statement that will become the touchstone for your business.

You’ll find your Vivid Vision to be your most powerful recruiting tool, most powerful retention tool, and will also work to keep your team aligned by making sure you have the right people in the right seats at the right time doing the right things.

If you have an audacious dream that you want to communicate to your people, this is a session you do not want to miss.

Supplemental Material For Those Who Upgrade TO VIP

Vivid Vision Prompts

Vivid Vision Template

Vivid Vision examples from real companies

Recording of session

SESSION 4: BUILDING AN OPERATIONAL MACHINE PART 1

FILMED: WEDNESDAY, DECEMBER 29

Nomatter how awesome your goals may be, you have zero chance of reaching those goals if you’re constantly stuck in the weeds.

Building an operational machine will be the catalyst to help you get you out of those weeds holding you back, unleash your full potential, and drive consistent and rapid growth. You and your team have personal growth goals, and your business HAS TO BE an operational machine if it’s ever to become the vehicle for those goals. 

In this session, you will learn how to create a Value Chain dashboard for yourself, giving you full visibility on the most important KPIs in your business on a weekly basis. This is key if you want to see exactly where your bottlenecks are in real time, and where you need to focus on improving on a week by week basis.

Supplemental Material For Those Who Upgrade TO VIP

Value Chain Dashboard (Googledoc Spreadsheet)

Monthly Financial Review Template (Googledoc Spreadsheet)

Recording of session

SESSION 5: HOW TO EXECUTE AT A HIGH-LEVEL

FILMED: THURSDAY DECEMBER 30

Let’s face it…your average recruiter is completely unproductive.


There’s a reason why the #1 driver for a recruiter’s lack of production is their lack of planning, even though every recruiting trainer in the known universe teaches how to plan your day.


But here’s the thing …you probably don’t need another training session teaching you how to plan 100 calls for tomorrow, and making sure you plan your money calls first thing in the morning, etc, etc You’ve probably seen that same training a bajillion times.

In this session, I’ll be showing you a project management framework I use called GTD (from David Allen’s book: Getting Things Done), that if you implement it fully, will completely skyrocket your productivity while massively reducing stress, freeing up your mental processing power to work on the important stuff.

Don’t miss this session, because I’m going to be giving you a core productivity system that will help guarantee you don’t waste your life (and your legacy) away.

Supplemental Material For Those Who Upgrade TO VIP

XDS Time Review (Googledoc Spreadsheet)

Recording of session

SESSION 6: BUILDING AN OPERATIONAL MACHINE PART 2

FILMED: FRIDAY, DECEMBER 31

Systems are what separates the Jabronis (jobbers) from the Business-Builders, but for most of us, if we were to leave our practice for even a few short weeks, we’d come back to a dumpster fire.

Why is that? Well, for most businesses, their biggest asset is also their biggest liability: YOU!!!

…and for those of you who decide to bite the bullet and create systems for your practice, if you don’t have a roadmap you’ll find that your systems won’t gel together and won’t consistently work. As your business grows, and as you consistently become the bottleneck as more and more needs to be done, your business will continue to hit sticking points if you don’t have a step-by-step system to create systems for your business.

We’re going to solve that for you once and for all, and in this session, I’m going to show you how to build your machine from the top-down step-by-step, and you’ll be getting all the templates, dashboards, and worksheets you need to download and modify to fit your business.

Supplemental Material For Those Who Upgrade TO VIP

Systems Audit (Googledoc Spreadsheet)

Standard Operating Procedure Template (Googledoc Spreadsheet)

Systems Playbook Template (Googledoc Spreadhsheet)

Recording of session

SESSION 7: HACKING YOUR MIND, SPIRIT, & BODY FOR SUCCESS

FILMED: SATURDAY JANUARY 1

One of the biggest components of achieving success in this business is mastering yourself.

The climb from flesh-peddler to high-level Headhunter (and from ‘jobber’ to Business-Builder) is as much a mental journey as it is a spiritual and physical one. In this lesson, I’m going to show how to keep both your mind AND your spirit AND your body in a peak-performance state.

Now you may feel like skipping this training because you don’t think you have mindset problems. Well, I can tell you without a shadow of a doubt that, if you think you don’t have mindset problems, you have mindset problems!

Ask anyone who has clawed and scraped their way to the top of the mountain, they will tell you that your mindset will literally make or break your career. They say that this business is a “game of inches,” so don’t set yourself up for failure by neglecting one of the most important parts of the game.

This lesson is be the cherry on top of this training series, and if you don’t leave this session fired the heck up, then I’ll be a monkey’s uncle.

Supplemental Material For Those Who Upgrade TO VIP

Daily Health & Productivity Tracker (Googledoc Spreadsheet)

A burning desire to succeed*

An indomitable spirit*

An unbreakable will*

The respect of your peers*

Better relationships with your family and friends*

Lose the beer belly and get your sexy back*

Recording of session

*ok, I can’t necessarily guarantee these things, but I can guarantee you won’t achieve any of them if you don’t get your mind, spirit, and body aligned and dialed in.