3-DAY SALES BOOTCAMP

FOR RECRUITERS + RECRUITMENT FIRM OWNERS

— 2022 EDITION —

Worried about what the 2023 recession will do your recruitment career?

I’VE GOT SOME BAD (AND GOOD) NEWS FOR YOU:

THE BAD: winter is coming

Virtually all the CFOs of the Fortune 500 are predicting a recession starting in 2023. It’s coming whether we like it or not.

THE GOOD: fortunes are made in recessions

Many recruiters are flushed out, and others become stronger, bigger, more profitable, and create wealth for themselves and their team.


In August 2020 we held our first ever Recruitment Sales Boot Camp. Over three days I showed a select group of recruiters a silver bullet sales system that is the key to recessionPROOFING your recruitment career. Because remember, it’s those who can ACTUALLY LAND clients that will be left standing when the dust clears…

It’s been our most successful program to date, and hundreds have either attended live or have since purchased the replays.

I think it’s about time we brought it back (completely updated).


In this training, I’m going to show you a step-by-step roadmap on how to be the recruiter of choice and dominate your niche.

You will also get our completely revised and updated (2022 edition) sales guide and template pack, all delivered on our mobile app:

The Pocket Headhunter™

SEP 14: THE FOUNDATION

10AM: MINDSET WORKSHOP

12PM: CRAFTING YOUR PITCH

3PM: SPECIALTY SEQUENCES

SEP 15: THE LAUNCH

10AM: SET UP YOUR TECH-STACK

12PM: THE COLD-CALL WORKSHOP 1

3PM: THE COLD-CALL WORKSHOP 2

SEP 16: THE CLOSE

10AM: MASTERING THE SALES CALL

12PM: CLOSING RETAINERS

3PM: CREATING LONG-TERM DEMAND

*scroll down for a complete description of classes


THE ECONOMY

Businesses need to pivot fast if they are going to survive, let alone thrive in this perfect storm of inflation, hiring slowdown, and a looming energy crisis so massive no one’s willing to even talk about.


…and a note on the energy crisis: one thing people never consider is the effect energy has on every single piece of our economy. Energy costs are inflating in a way we haven’t seen since the 70s. There’s a reason why an 60-70% of pubs in England face permanent closure:

Energy.


Surging energy prices are going to affect everything else: retail, hospitality, travel, food, manufacturing, technology…and of course…recruitment.


But despite the doom & gloom, the truth is…there is a world of opportunity out there. But only if you are willing to step up and help these companies survive and thrive in this downturn, by bringing them the talent they need to pivot.


Succeeding in 2023 will be dramatically different than what it took during the growth years, when you could throw a rock out your front door and hit an open job order.


Which is why I created this intensive 3-day program with you in mind.


THE BOOTCAMP SESSIONS

SEPTEMBER 14 | WEDNESDAY SESSIONS (EXPAND)

10AM: MINDSET WORKSHOP

In this session, we’re going to be killing the imposter inside of you, and releasing the real you. This is where you get your head back in the game and unlock your mental hardwiring to produce motivation at will. This is where the reinvention process begins. In this session, we’re going to be killing the imposter inside of you, and releasing the REAL YOU.

12PM: CRAFTING YOUR PITCH

Most recruiter sales pitches smell like they want to be left alone. In other words…they STINK. Why? They sound like everybody else’s. No matter how nice your website may be, how slick the graphics are, how much you agonize over every word of your messaging sequence, and no matter how badass your script sounds, unless you’re speaking to your prospects’ nightmare scenario in their own language, your campaign’s gonna fall flat every single time. This workshop reveals exactly how crawl inside our prospects’ heads and get down to the root of why they buy.

3PM: SPECIALTY SEQUENCES

We all know that one size doesn’t just fit all, and if you’re stuck using the same ol’ templated campaign after templated campaign, well…your prospecting is going to fall flatter than yours truly when I won the 2013 Tampa Bay Belly Flop Championship. In this session, I’m going to show you how to not only punch up your existing campaigns with humor, personalization, images, and video, but also how to design and run specialty campaigns: job lead campaigns, candidate marketing campaigns, hiring manager just started campaigns, etc.

SEPTEMBER 15 | THURSDAY SESSIONS (EXPAND)

10AM: SET UP YOUR TECH-STACK (WAR MACHINE)

The ‘WAR MACHINE” – Emailers, LinkedIn automation, content management systems, integration platforms, image personalization platforms, landing page builders, etc. If you like to nerd out, this is the session for you.

12PM: THE COLD CALL WORKSHOP I

In this workshop I’ll be teaching to my favorite cold calling techniques: the radically honest cold call and the frictionless voicemail. I’ll also be teaching you how to integrate cold calls into your marketing campaigns, and also how to integrate a VA into making those cold calls for you (in a way that makes you look like a BOSS).

3PM: THE COLD CALL WORKSHOP II

From there, I’ll be showing you how to baby step from a cool call to a legit sales meeting, as well as how to effortlessly deal with objections using my smooth Positive-K technique (and yes I do mean the 80’s rapper).

SEPTEMBER 16 | FRIDAY SESSIONS (EXPAND)

10AM: MASTERING THE SALES CALL

I’ll be showing you a step-by-step method on how to nail discovery, while setting yourself up as an authority figure using what I call the “status delta.”

12PM: CLOSING RETAINERS

If you’re looking to move away from vendor list contingency and start working on engaged and retained search, in this session I will show you exactly how to position yourself. Here’s a hint… this is nothing like traditional retainer training. If you ask a retained recruiter how to sell retainers, they’ll tell you how to sell retainers to companies trying to decide between which retained firm they want to use. It’s useless if you’re trying to upgrade a contingency client to a retainer model. It’s a totally different sell. I’m going to show you the step-by-step method to make that happen, in a way that I successfully modified from the SaaS industry (yes, really).

3PM: CREATING LONG-TERM DEMAND

In this session, I’ll be teaching you a concept called demand generation. What does that mean? Well…the purpose of social media marketing, content marketing, newsletters, value content, and the like, is to increase demand for what you have to sell. But here’s the kicker…the way it’s taught is largely ineffective. If anyone ever sells you on their “inbound leads on demand” system, they are LYING. Yes, inbound leads are a thing, sure. But where your demand generation activities really shine, is when used to make your outbound activities more effective. In other words…I’ll show you how to operate your outbound campaigns within your “inbound” content marketing campaigns to create a lethal one-two combination.


Let your competition bang their heads against the wall trying to get their ‘opt-in’ style funnel to work (the one taught to them by trainers who have never actually done it themselves).

*all sessions will be recorded and available


BONUS: THE DOJO SESSIONS

The week following Bootcamp, we will be holding five bonus DOJO sessions at 12 Noon Eastern each day. The DOJO is where we get down and dirty folks. Just like in martial-arts, you don’t get good by practicing your moves in front of the mirror. You need to spar live, and we provide just the platform for that.

No one does this, but it is ABSOLUTELY NECESSARY to attain phone mastery without spending years banging your head against the wall making ineffective calls. It’s also the ultimate place to hone your script to razor’s edge before you take it out to market.

In our DOJO sessions, you will be roleplaying and practicing your skills with others in real time, as well as live script tear downs by yours truly.

*DOJO is optional, but excellence is not


BONUS: THE COMPETITION

Think of the DOJO sessions as the actual Bootcamp were we put all of you through the ringer. But here’s the cool thing though… We’re going to make this competitive (and fun).

That means there will be a point system for things such as live attendance, group participation, DOJO attendance and performance, as well as a points system dedicated to your metrics the following weeks., through the month of September.


Over the course of 3-Day Bootcamp, and the following DOJO week, we will tally up all those points, and the winner will receive free membership in our new Build & Release program (where we build your entire prospecting machine for you). There will be runner up prizes as well.

*this contest is also optional, but you can’t win if you don’t play


THE INVESTMENT? ONLY $247

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