Sell Like a Lion, Not a Sheep: How to DOMINATE Your Market and DOUBLE Your Billings in Record Time in Our...




We're Not In Kansas Anymore

The storm clouds are gathering, and the recruiting world is about to face a downpour like no other.

 Your once-reliable clients are vanishing faster than free donuts at a cop convention. Those tried-and-true sales strategies that used to bring in the big bucks? They're starting to look as outdated as a flip phone in an iPhone world.

You're hustling harder than ever, but the results just aren't there. It's like you're stuck on a treadmill while your competitors are cruising by in Ferraris. 

And I know what you're thinking:

"What the heck happened? When did the game change and nobody told me?"

Well, I've got some tough love for you, my friend. The hard truth is, the world has moved on, and if you don't adapt, you're going to be left in the dust. The economic landscape has shifted under your feet, and what worked yesterday ain't going to cut it today.

So, let's get real. Here are the four horsemen of the recruiting apocalypse that you're up against:

Economic Armageddon

The economy is tighter than a bodybuilder's spandex, and businesses are cutting costs like a butcher on steroids. Your once-plentiful clients? They're disappearing into a black hole of budget cuts and layoffs. And your competition? They're hungrier and more ruthless than ever.

The 'Trust Deficit'

Let's face it, recruiters have never exactly been the most trusted profession. But in times like these, that trust deficit can be a death sentence. Prospects are warier than ever, and building those relationships is like trying to construct a skyscraper on quicksand.

Undifferentiated Value

In a sea of cookie-cutter recruiters, you're just another drop in the bucket. If you can't articulate what makes you special, what makes you WORTH choosing over the dozens of other options, you're going to sink. And fast.

Stale Tactics

If you're still using the same old bag of tricks that worked in the 90s, I've got news for you. The world has moved on, and those once-golden strategies have lost their shine. You're a VHS tape in a Netflix world, a fax machine in the age of email.

But here's the good news. You don't have to go down with the ship. There IS a way to not just survive, but THRIVE in this new world order. And it starts with our...


> Your Lifeline in the Storm <

Listen up, because this is your way out of this mess, a path to not just surviving, but THRIVING in this crazy new world.

Now, this ain't some flash-in-the-pan, flavor-of-the-week nonsense. This is a full-on, no-holds-barred, take-no-prisoners approach to selling your recruitment services in the modern age. 

It's a system that's been battle-tested in the trenches of the recruiting world, forged in the fires of economic upheaval, and honed to a razor's edge by some of the sharpest minds in the business.

But let me be clear. This isn't some magic fairy dust you can sprinkle on your business and watch the clients roll in. 

It's going to take grit, determination, and a willingness to step outside your comfort zone. 

But for those who are ready to embrace the challenge, to do what it takes to come out on top? The rewards are going to be sweet indeed.

So buckle up, buttercup. You're about to embark on a journey that's going to shake up everything you thought you knew about selling in the recruiting game. 

A journey that's going to give you the tools, the tactics, and the unshakable confidence to take on whatever the world throws at you and come out on top.

Here's just a taste of how the 3-Day Sales Bootcamp is going to give your business a shot of adrenaline straight to the heart:

Selling in the Downturn

You'll learn how to turn the tables on the economic downturn, to position yourself not as a victim of circumstance, but as a vital ally to businesses navigating tough times. You'll discover how to spot opportunities others miss, and how to capitalize on them.

Building Unshakable Trust

We'll show you how to build trust with your prospects like you're pouring concrete - one rock-solid layer at a time. You'll learn how to establish yourself as a true partner, a trusted advisor, someone your clients can't imagine doing business without.

Differentiating with a Vengeance

Blending in is for chameleons, not top-tier recruiters. We'll teach you how to stand out from the crowd, to cultivate a unique brand and value proposition that makes you the obvious, no-brainer choice for your ideal clients.

Cutting-Edge Tactics

Forget the stale, outdated strategies of yesteryear. We're diving deep into the most innovative, most effective sales tactics and technologies shaping the industry today. You'll emerge armed to the teeth with a cutting-edge arsenal, ready to take the recruiting world by storm.
"Sounds great David, but what's in the program?"
In this game-changing 3-day intensive, I'm going to hand you the keys to the recruiting kingdom. I'm talking about a step-by-step, no-nonsense roadmap to becoming the undisputed king or queen of your niche, the recruiter that clients and candidates alike can't help but flock to.

You'll also get our completely revised and updated (2024 edition) sales guide and template pack, all delivered on our mobile app:

The Pocket Headhunter™
*scroll down for a complete description of classes










APRIL 10 | 11 AM EST: Mindset Workshop

This ain't your grandma's mindset training. We're not here to hold hands and sing Kumbaya. We're here to kick that imposter syndrome to the curb and unleash the recruiting beast within.

In this game-changing session, you'll rewire your brain for success and tap into a wellspring of motivation that never runs dry. This is where the reinvention begins. This is where you shed the skin of mediocrity and step into your power as a recruiting rockstar.

Get ready to face your fears, crush your doubts, and emerge as the unstoppable force you were meant to be. It's time to unleash the REAL YOU and watch your career soar to new heights. Let's get to work.

APRIL 10 | 1 PM EST: Crafting Your Pitch

Your initial pitch? It's make-or-break. And most recruiter pitches? They STINK.

The problem? They're all the same. You could have the flashiest pitch, but if you're not speaking to your prospect's deepest fears and desires, you're shouting into the void.

In this workshop, we'll dive into the buyer's mind and uncover the secret triggers that make prospects beg to work with you.

This isn't about gimmicks. It's about understanding your prospect fundamentally and crafting a killer pitch. By the end, you'll have the tools to create a pitch that doesn't just get heard - it gets results.

APRIL 10 | 4 PM EST: Prospecting on Steroids

This is where we pump up your campaigns and crush your competition.

Templated campaigns? They're like one-size-fits-all pants - they might cover your basics, but they won't show off your best assets. And if you're relying on the same tired templates as everyone else, your prospecting is going to fall flat.

In this session, we'll inject life into your campaigns with humor, personalization, and multimedia magic. But we won't stop there - we'll also craft specialized campaigns that hit your targets like a sniper shot.

Job lead campaigns, candidate marketing blitzes, "hiring manager just started" sequences - by the end of this session, your prospecting will be so juiced up, you'll be flexing on your competition and showing them what real results look like.

APRIL 11 | 11 AM EST: Setting Up Your War Machine

Welcome to the "WAR MACHINE" - your ultimate arsenal in the battle for top talent.

We're talking emailers that deliver with surgical precision, LinkedIn automation that works while you sleep, integration platforms that make your tech stack sing, image personalization that reads your prospects' minds, and landing pages that convert like a charm.

If you get excited by shiny new tools and cutting-edge tech, this is your playground. We'll dive into building a prospecting machine so powerful, your competition will think you've got an army of robots.

So put on your nerd hat and get ready to geek out. By the end, you'll have a "WAR MACHINE" that'll be the stuff of legend in the recruiting world.

APRIL 11 | 1 PM EST: Cold Call Workshop I

Ready to cold call like a boss? In this workshop, I'll teach you my favorite techniques: the radically honest cold call and the frictionless voicemail.

But we won't stop there. You'll also learn how to seamlessly integrate cold calls into your marketing campaigns and even how to have a VA make those calls for you (in a way that makes you look like a rockstar).

By the end of this session, you'll be a cold calling master, with a toolkit full of techniques that get results and make you look like a pro in the process.

APRIL 11 | 4 PM EST: Cold Call Workshop II

From the cold call to the close, I'll show you how to smoothly transition from that first icy hello to a red-hot sales meeting.

And when objections rear their ugly head? That's where my Positive K technique comes in. Named after the smooth-talking 80's rapper, this method will have you handling objections with the finesse of a linguistic lyricist.

By the end of this session, you'll be gliding from cold calls to job orders like you're on a verbal hoverboard, leaving objections in the dust with a trail of persuasive prose.

APRIL 12 | 11 AM EST: Mastering The Sales Call

It's time to uncover the secrets of a killer discovery call. In this session, I'll give you a foolproof, step-by-step method to not just nail the sales process, but to position yourself as the undisputed authority in your space.

The key? What I call the "status delta." This powerful technique will have your prospects seeing you as the guru, the expert, the one with all the answers.

By the end of this workshop, you'll be conducting discovery calls like a seasoned pro, effortlessly extracting the information you need while simultaneously building your status as the go-to recruiter in your niche.

Plus, I'll show you how to set yourself up for...

APRIL 12 | 1 PM EST: Closing Retainers

Ready to break free from the contingency trap and step into the world of retained search? In this session, I'll show you exactly how to position yourself for success.

But forget what you think you know about selling retainers. This isn't your typical training. Those old-school methods might work when a company is choosing between retained firms, but they're useless when you're trying to upgrade a contingency client.

It's a whole different ballgame, and I've got the playbook. I'll walk you through a step-by-step method to make the leap, based on a wildly successful model I've adapted from the SaaS industry (yes, really).

By the end of this workshop, you'll have the tools and the confidence to sell retainers like a pro, even to clients who have never considered it before. Get ready to say goodbye to the feast-or-famine cycle and hello to the steady, reliable income of retained search.

APRIL 12 | 4 PM EST: Creating Long-Term Demand

In this session, we're diving into demand generation - using tactics like social media, content marketing, and newsletters to create hunger for what you're selling.

But most people teach it wrong. Anyone selling "inbound leads on demand" is feeding you a fairy tale. Inbound leads are real, but they're not a magic bullet.

The real power? Using demand generation to turbocharge your outbound efforts. When your content warms up prospects and positions you as the expert, your outbound campaigns become infinitely more effective.

I'll show you how to create a killer inbound/outbound combo that fills your pipeline with high-quality leads.

While your competition bangs their head against the wall with 'opt-in' funnels that don't work, you'll be sitting pretty with a demand generation machine that actually delivers.

APRIL 15, 17, 19 | 1 PM EST: THE DOJO

Ah, young grasshopper, you've learned much in the 3-Day Sales Bootcamp, but now it's time to test your skills in the DOJO.

The week after the main lessons, we'll be holding three DOJO sessions - Monday, Wednesday, and Friday at 1 PM Eastern. This is where the real magic happens.

In the DOJO, you'll spar with your fellow recruits, honing your phone skills and sharpening your scripts until they're razor-sharp. No more practicing in front of the mirror - this is live action, baby.

But don't worry, it's not all blood, sweat, and tears. We're going to make this fun. The DOJO is always my favorite part of the Bootcamp, and I bet it'll be yours too.

Think of the DOJO as your ultimate training ground, where you'll be put through the ringer but come out the other side a true master of your craft.

The path to mastery is not easy, but in the DOJO, you'll find the challenge and support you need to reach new heights. Are you ready to enter the DOJO?


This 3-Day Sales Bootcamp intensive is not just a collection of random tactics, but a meticulously crafted system where each session builds upon the last, creating a powerhouse business development strategy that will have your competition running scared.

We'll start by rewiring your mindset, then dive into the art of prospecting. From there, we'll optimize your tech-stack, master the cold call, nail the sales meeting, and secure those juicy job orders and retainers. 

But we won't stop there - we'll also show you how to create long-term demand for your brand, setting you up for sustainable success.

This isn't just about quick wins (though you'll definitely get those). It's about giving you the tools to thrive in an ever-competitive market, not just today, but for years to come.

And the best part? If you can't make every session live, no sweat. Each session will be recorded and available the same day, so you can watch at your leisure. 

Whether you binge it all in one go or spread it out over months, you'll have lifetime access to this game-changing content.

So buckle up, buttercup. This 3-day intensive is going to be a wild ride, but by the end, you'll have a business development system so robust, so effective, and so darn pretty, you'll want to frame it and hang it on your wall.
But Don't Take My Word For It. Check Out What Many Of Our Past Students Have Said About Our Trainings:

Ready To Kick Your Recruiting Practice Into High Gear?


We've Worked With Over 450 Badass Firms Around The World. Here's What Some Of Them Have To Say:
  • "...this program is a no brainer. It's changed my business. It's changed the way that I approach recruiting and it changes the way that both hiring managers and candidates approach me."

    "This is a game changer. And if you want to change the game, if you want to change the way you approach recruiting and have a much better time, more stable income, more stable cash coming in, this is the way to go."
    Jay Veniard: Founder | Ventech Search
  • "I have been recruiting for over 20 years. Throughout those years, I have learned a lot from various trainers within the industry. They taught me the nuts & bolts of recruiting – essentially, how to work ‘in my business.’"

    "David took me to the next level and taught me how to ‘work on my business’ – building the systems, processes, procedures and follow the best practices in order to capitalize on today’s digital age tools."

    Pierre Clemenceau: President | Real Time Recruiting
  • "He knows what he’s doing. He’s smart. He’s got it going on. We all know it. You see it. I see it. It’s hard not to see it. The program itself is absolutely amazing. I couldn’t recommend it more. Your only limitations are yourself."

    "The amount of effort and work that he puts into really building your business and helping you understand how to run a successful business is incredible and it’s it’s worth every penny. It’s absolutely amazing."

    James Aiken: Founder | Legacy Search
  • "Gotta tell ya, David has it down. He is right on the money. He truly is a recruiter for the digital age. Lots of energy, he is very motivating and keeps you on your toes and actually makes it very enjoyable. He shows you step by step not just what to do, but how to do it."

    "But if you wanna know what really sets him apart is his generosity. He treats you like a partner and shares things w/ the group that are intrinsic to his business, that he has taken years to develop and have made him successful. He puts a lot into it and frankly gives damn about his clients. Always makes time for his clients if you need to discuss anything with him. Well worth more than I paid."

    Nick Mancino: President | Velocity Staffing
  • "David is a master of so many things. Marketing, Selling, Recruiting, Digital Technology, but as a client, I found David to be patient, always ready to share just a little more, going above and beyond, giving everything and making sure his clients have a deep understanding of everything he covers."

    "He’s personable, tells stale jokes, but makes us laugh as he is so human in his approach. I’ve learned more about how to take my business further and farther in my training with David than I have in my entire 15-year career in recruitment."
    Cass Murray: Founder | CLM Careers
  • "David is the most hands-on coach and recruiter trainer I have ever worked with. He has a deep understanding of the most up to date marketing tools and processes and applied it to the Executive Search Business, which is in dire need of an overhaul."

    "I have used his many suggestions to update my tired systems and processes, making recruiting a whole lot more enjoyable and profitable! Engaging, and a very personable personality, available, and accessible is what keeps me coming back!"
    Karen Sturgeon: President | KLA Industries
  • "David is an amazing coach, mentor and trainer on all things recruiting and marketing. The content he has put together is very robust and if you follow his advice you will see your practice grow! One thing I most appreciate is that he is always available to answer questions and he works tirelessly to do more and more and then even more for his clients….I don’t know how he has the time and energy, but he does!"
    Melissa Quist: Founder | My Marketing Recruiter
  • "I would highly recommend David to anyone who believes, as I do, that digital marketing is the way to take your business to the next level. He is not only an amazing recruiter, but also an incredible coach and mentor – I can honestly say that I got a lot more than what I signed up."

    "David not only shares his expertise in marketing but also many incredible tools that I already started using and know will continue to use. He is a genuine and authentic guy who goes above and beyond to help and share his knowledge – I truly enjoy the coaching and look forward to our weekly group calls, they are not only full of knowledge but also funny and engaging! Without a doubt he is the best!"
    Laura Gonzalez: Founder | CDM Search
  • "David is a Master Recruiter coach! He really is an expert in so many areas and is willing to share all of his knowledge. I have no idea how he has all of his energy or time, it’s pretty mindblowing."

    "The money I spent on the program, I have received tenfold back in my business already. I have learned so much in terms of marketing and sales especially – he knows every tool out there you could possibly know for your business and how to make it better. There is so much content in this program I struggle to finish it all, but it is so helpful. It is like graduate school for Recruiters."
    Erin Monahan: Founder | EFM Recruiting
  • "David’s content is cutting edge, drawn from his personal headhunting success and experience, and delivered with his high energy, no BS style. You will walk away inspired to take your head hunting business and / or recruiting career to the next level! Truly it’s helped me to transform my business."

    "…it provided me with the knowledge, the skills, the confidence and also just the motivation to really take my business to the next level. I am completely shocked with how quickly things have transformed and changed for me and I couldn’t be more grateful!"
    Rosalie Hughes: Founder | Hughes Recruitment
  • "David has been a great asset to me and my organization. His mentoring and advice has helped me build my brand and business. I highly recommend David to anyone I know. Many of his principles translate to other industries as well. David is down to earth and is genuinely looking to help anyone he works with."
    Irvin White III: Founder | On The Money Search
  • "The thing that really leapt out to me was he’s a guy who’s training in recruitment but is actually running his own headhunting business. So everything he teaches has been tested in real time, sometimes in the same way that I’m running with it as well. So I love that he’s a guy that can walk the walk, and the talk."

    “Ive got some awesome things coming out to industry that are groundbreaking in Australia that I attribute directly to DSP and to this course. So my only recommendation is that if you are a recruiter in Australia, don’t buy this course. There’s nothing to see here. Move along…"
    Kara Atkinson: President | SPARC Network
  • "David Patterson, or as he is warmly referred to in our group as ‘DSP’ has an amazing and uncanny ability to convey and teach the ever growing and expanding world of recruitment, executive search and headhunting."

    "His techniques are modern, innovative, stylish and overall fun. David is eloquent with his words, and has a strong ability to listen. If you are a recruiter, and need to know the secrets to growing your business, then DSP is for you. I can say that I spent hours and days with David and I could do it all again as it never gets boring."

    Clinton Hasenberg: Sales Director | BT
  • "David is both an outstanding coach and one of the best players in our industry. The very first time I pitched my higher level offer, I got the equivalent of over 120,000 euros worth of exclusive retained search. And now, as we speak, I never work weekends, I only work exclusives. And I never discount my fees."

    "It’s such a peace of mind to realize that you’re not playing in the same league anymore. I mean, I don’t want to sound arrogant, but it’s really a change of paradigm in terms of how you position yourself and how you deliver your services to your clients and the value that you bring to your clients and also the candidates you work with."
    Nicolas Greppo: Founder | Le Recruteur Data
  • "I’d already had a 20-year career in recruiting and staffing and a pretty darn good one at that. But I wanted to have a significant change in how I actually approached business and find out ways that I could have a small company but be able to have the reach of a much larger company."

    "And with his guidance, training, his program and the lighthouse methodology, I’ve been able to do just that. A lot of people can say this, but I don’t even make sales calls anymore, and I’m busy as I want to be. If you’re going to have a coach…I can’t think of anyone better than David Stephen Patterson. It’s been the best decision I’ve made in my career."
    Josh Matthews: Founder | Endeavor Staffing
  • "I have never had anyone speak to me indirectly (through his marketing) in a way where they understand my world and my struggles more than David. It was obvious. This guy gets it. He has lived it. Breathed it. Been successful at it…and now taught my peers how to turn the game on its head."

    "David’s program was the single greatest professional investment I have ever made. I had my best 6 months in business ever…during covid. Because of his tutelage. He has a model for success, he genuinely cares, and he is there to help."
    Brian Polansky: Founder | Top Value Recruitment
  • "David is simply an amazing coach and teacher. I have learned so much on his Accelerator course, it has sharpened my skills in so many more ways than I could ever imagine."

    "His generous spirit, extraordinary knowledge, original approach – it is all amazing and fun! And you get the training from the frontlines, from someone who is in the business daily, testing, adjusting, growing. I found that so valuable, because all my past trainers didn’t work ‘in’ the business any longer; so there was a certain disconnect with what happens in the field every day. With David it’s always cutting edge, nothing stale here!"
    Hanna Prinsloo: Founder | Stratsource
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