-Two Of Our BEST Programs Bundled Together-
OuR 3-DAY Sales BOOTCAMP + YOUR WINNING HIGHER-LEVEL OFFER BUNDLE
3-Day Sales Bootcamp:
“The SILVER-BULLET prospecting and sales system designed to cut through the white noise and pack your calendar with hiring managers!”
YOUR WINNING HIGHER-LEVEL OFFER:
“The single BIGGEST needle mover for your billings and cash-flow when done right!”
3-DAY Sales BOOTCAMP
Worried about what the 2023 recession will do your recruitment career?
I’VE GOT SOME BAD (AND GOOD) NEWS FOR YOU:
THE BAD: Winter Is Here
At this point, anyone who’s been paying attention can see we’re sliding into a recession. It’s here whether we like it or not.
THE GOOD: Fortunes Are Made In Recessions
Many recruiters are flushed out, and others become stronger, bigger, more profitable, and create wealth for themselves and their team.
In August 2020 we held our first ever Recruitment Sales Boot Camp. Over three days I showed a select group of recruiters a silver bullet sales system that is the key to recessionPROOFING your recruitment career. Because remember, it’s those who can ACTUALLY LAND clients that will be left standing when the dust clears…
It’s been our most successful program to date, and hundreds have either attended live or have since purchased the replays.
I think it’s about time we brought it back (completely updated).
In this training, I’m going to show you a step-by-step roadmap on how to be the recruiter of choice and dominate your niche.
You will also get our completely revised and updated (2022 edition) sales guide and template pack, all delivered on our mobile app:
The Pocket Headhunter™
*scroll down for a complete description of classes
DAY 1: THE FOUNDATION
DAY 2: THE LAUNCH
DAY 3: THE CLOSE
THE BOOTCAMP SESSIONS
DAY 1 SESSIONS (EXPAND)
In this session, we’re going to be killing the imposter inside of you, and releasing the real you. This is where you get your head back in the game and unlock your mental hardwiring to produce motivation at will. This is where the reinvention process begins. In this session, we’re going to be killing the imposter inside of you, and releasing the REAL YOU.
Most recruiter sales pitches smell like they want to be left alone. In other words…they STINK. Why? They sound like everybody else’s. No matter how nice your website may be, how slick the graphics are, how much you agonize over every word of your messaging sequence, and no matter how badass your script sounds, unless you’re speaking to your prospects’ nightmare scenario in their own language, your campaign’s gonna fall flat every single time. This workshop reveals exactly how crawl inside our prospects’ heads and get down to the root of why they buy.
We all know that one size doesn’t just fit all, and if you’re stuck using the same ol’ templated campaign after templated campaign, well…your prospecting is going to fall flatter than yours truly when I won the 2013 Tampa Bay Belly Flop Championship. In this session, I’m going to show you how to not only punch up your existing campaigns with humor, personalization, images, and video, but also how to design and run specialty campaigns: job lead campaigns, candidate marketing campaigns, hiring manager just started campaigns, etc.
DAY 2 SESSIONS (EXPAND)
The ‘WAR MACHINE” – Emailers, LinkedIn automation, content management systems, integration platforms, image personalization platforms, landing page builders, etc. If you like to nerd out, this is the session for you.
In this workshop I’ll be teaching to my favorite cold calling techniques: the radically honest cold call and the frictionless voicemail. I’ll also be teaching you how to integrate cold calls into your marketing campaigns, and also how to integrate a VA into making those cold calls for you (in a way that makes you look like a BOSS).
From there, I’ll be showing you how to baby step from a cool call to a legit sales meeting, as well as how to effortlessly deal with objections using my smooth Positive-K technique (and yes I do mean the 80’s rapper).
DAY 3 SESSIONS (EXPAND)
I’ll be showing you a step-by-step method on how to nail discovery, while setting yourself up as an authority figure using what I call the “status delta.”
If you’re looking to move away from vendor list contingency and start working on engaged and retained search, in this session I will show you exactly how to position yourself. Here’s a hint… this is nothing like traditional retainer training. If you ask a retained recruiter how to sell retainers, they’ll tell you how to sell retainers to companies trying to decide between which retained firm they want to use. It’s useless if you’re trying to upgrade a contingency client to a retainer model. It’s a totally different sell. I’m going to show you the step-by-step method to make that happen, in a way that I successfully modified from the SaaS industry (yes, really).
In this session, I’ll be teaching you a concept called demand generation. What does that mean? Well…the purpose of social media marketing, content marketing, newsletters, value content, and the like, is to increase demand for what you have to sell. But here’s the kicker…the way it’s taught is largely ineffective. If anyone ever sells you on their “inbound leads on demand” system, they are LYING. Yes, inbound leads are a thing, sure. But where your demand generation activities really shine, is when used to make your outbound activities more effective. In other words…I’ll show you how to operate your outbound campaigns within your “inbound” content marketing campaigns to create a lethal one-two combination.
Let your competition bang their heads against the wall trying to get their ‘opt-in’ style funnel to work (the one taught to them by trainers who have never actually done it themselves).
YOUR WINNING HIGHER-LEVEL OFFER
If you’re looking for the single biggest needle-mover for your billings and cash-in, that will skyrocket your practice while the rest of the market is running scared, read on…
Here’s the deal:
Back before recruitment became the huge industry that it is now, the concept of a direct hire fee was largely unknown to all but recruiters and their clients. Even many candidates didn’t know how we were paid.
Such was the air of mystery surrounding the industry that my first mentor in this business told me to NEVER tell clients how we recruit, and to only send resumes AFTER you set up the interview.
And as a ‘smile n’ dial’ recruiter who had only just learned what direct hire fees were, to learn of these shadowy recruiters who (according to legend) had clients pay them upfront before even getting out of bed to start the search…well, needless to say I was fascinated.
I wanted to learn this dark art for myself, and despite what trainers would tell me (“Know your worth, and tell them you only work with money upfront.”) I was never able to actually make it work.
Prospects have a lot of options, and I just didn’t know how to move a client from a contingency-based mindset to a retainer-based mindset without resorting to preying on their desperation to get their critical opening filled yesterday.
So I always wondered: how do retained recruiters get, well, retained clients? It wasn’t until years later when I grew more nuanced in my thinking when I realized that it’s not that hard to sell retainers.
…to clients who are already looking for a retained recruiter.
It seems obvious when you look at it from this angle; selling retained search isn’t terribly difficult when you work in a retained firm, working with clients who are already looking to work with a retained recruiter on executive leadership roles.
As a result, these retained recruiters compete against 3 or 4 other retained firms, and that’s an entirely different kind of ‘sell’ that’s not applicable to contingency recruiters trying to move their clients up into the retained world.
Persuading an executive that you’re the best choice when they’re already looking for a retained option, is miles different from persuading an executive to pay a deposit when they’re looking for a contingent recruiter.
….even if paying a deposit is the smart move in their case.
Selling the benefits of a retained model to clients who have a contingency mindset is a completely different animal.
Just to be clear: when I’m talking about retainers I don’t necessarily mean fully retained work (third deposit up front, another third at a mid-point milestone, and the final third upon hiring the candidate).
I’m talking about higher level search; going from contingency to exclusive contingency, or from exclusive contingency to engaged search where they pay an upfront deposit only with contingency on the back-end, or from engaged search to fully retained.
So why is this relevant to those of you hardening your defenses for a rocky economy in 2023?
The obvious answer is moving from a 10-20% fill rate to 80%+, and what it can do for your cashflow.
But for the insightful among you who see the true lesson, it’s about how to move from ‘order-taker:’ “You need a widget? I gotta widget!” to ‘real influencer:’ “You need a widget? Let’s see if that’s truly your best option.” …as you sell the client on a different product that better solves their problem than a widget ever could.
Do you see the difference between these scenarios and ‘order-taking?’
Selling them what they need vs just selling them what they want is oftentimes two very different things.
Remember that even retained recruiters can be order-takers. Don’t let their air of mystery fool you.
The secret is the way you position your service offering, and it’s this framework I learned from the SaaS industry that opened my eyes to how you can ‘productize’ your service to make selling higher-level search miles easier than just trying to muscle it over the finish line by hard-closing prospects.
So, without further adieu, I want to introduce you to my brand-new program:
YOUR WINNING HIGHER-LEVEL OFFER
In this extremely actionable training program, I’m going to show you exactly how to engineer and present your own contemporary WINNING HIGHER-LEVEL OFFER without using tired old scripts that used to work 20-years ago.
All without using low-brow tactics like false scarcity or taking advantage of a client’s desperation to fill a critical role.
Best part is, I’m not putting the training out as a live program, Instead, you can watch this at your leisure at any time, from the convenience of your smart phone.
All the video lessons are actionable and deadly effective. You can start implementing these advanced tactics as soon as you’d like.
SALES BOOTCAMP + WINNING HIGHER-LEVEL OFFER BUNDLE: $497
SALES BOOTCAMP ONLY: $397
WINNING HIGHER-LEVEL OFFER: $297
Split pay options available. See order form below for details: