RECRUITERS…ARE YOU READY TO PUNCH ABOVE YOUR WEIGHT CLASS IN 2022?
DSP's 'CYBER DECEMBER' ACCELERATOR + TACTICAL SPECIAL
USE OUR proven system to multiply your billings by 2-5X in 2022
Even if you're starting from scratch…
FYI…this is NOT just some online course. These are DONE-WITH-YOU and DONE-FOR-YOU programs that will automate and increase the flow of laser-focused client and candidate leads into your practice, to set you up for maximum success.
The Digital Headhunter Growth Accelerator program has changed the lives of many recruiters and small search firm owners, and has always been an invitation-only program. In short, it's a build out of an entire marketing eco-system, combined with real-world prospecting, sales, recruitment, operations, and hiring training.
In other words, it's a full implementation of The Lighthouse Method™, but we are there to support you every step of the way.
In Growth Accelerator, you will be developing a complete prospecting system (both automated and manual), you will be learning how to craft a higher-level offer (engaged / retained search) and be able to sell it in a way that's never been taught before in the business, and develop a complete marketing eco-system by establishing your Omnipresence + Relevancy through organic content as well as paid advertising.
WHAT's inside the accelerator?
This is a 1-year, Done-With-You program designed to help you implement The Lighthouse Method™ in your recruiting practice, so you can automate and increase the flow of laser-focused client and candidate leads. Our program includes an extensive video course that is supplemented with group mentorship, coaching, and accountability, and David Stephen Patterson as well as other coaches will be leading the support calls during the 1-Year program.
You also get access to his team, as well as a private Facebook group for community access so you can ask questions from the other Growth Accelerator and Tactical students, to make sure we all work to help you remove any roadblocks you may face as they come up.
the purpose behind the accelerator
After testing sales and marketing systems for hundreds of search firms all over the world, we've come to find that looking at your recruiting practice like a value chain is the key building a predictable (and sustainable) business.
For most companies, a value chain is a business model that describes the full range of activities needed to create a product or deliver a service (or to take an unrefined, unfinished good and turn it into a finished product. For our purposes however, we can also look at a value chain as the full range of activities needed to turn a prospect who doesn't know you from a hole in the wall, into a raving fan client who sticks with you year after year.
This is the heart of our method, and is the basis for what we (tongue-in-cheek) refer to as 'The War Machine:'
…and the 'War Machine' is powered by two vital engines:
Click on each image for a closer look, and if you want to get a detailed walkthrough,
watch the 43-minute training above
What you have in front of you is the full diagram of a Sales + Marketing + Recruiting build-out, and is incredibly effective even in partial builds. This is when we teach you how to deploy within our Growth Accelerator program (or that we build for you in our Tactical program).
In the Growth Accelerator, you will learn to look at your recruiting practice as a series of machines, building and executing on each with intense purpose over time to unlock massive profits and create an incredibly valuable business.
…and ultimately, build your net worth and cash flow (why else are we here?)
ROI + EXPECTATIONS
The Growth Accelerator is not cheap, but the ROI is in the 100’s and even 1,000’s of percent.
Ultimately, you will get out what you put in. You invest your money, time and energy into this program and can expect extraordinary results:
IF YOU ARE STARTING A BRAND NEW PRACTICE…
You will shoot out of the gate like greased lightning on rails, and you can expect a 500K+ yearly run-rate in your first year
IF YOU ARE AN ESTABLISHED SOLO RECRUITER
You will find an entirely new gear you never thought you had, getting to $1M+ per year if you are willing to build a supporting team around you (remote rainmaker model)
IF YOU ARE AT $1M+ PER YEAR WITH A TEAM
You will unleash a high-impact brigade of hungry spartans, giving them a reason to stay and to help grow your empire (and theirs by extension). You can expect to build to $2-5M+ (or 2-5X’s your current billings) in 12-24 months
WHAT YOU WILL LEARN
As you can see from The War Machine, Marketing Engine, and Recruiting Engine diagrams above, you will be deploying a semi-automated lead generation system that consists of a network of outbound messaging systems and social media platforms, using a combination of organic content, paid advertising, funnels, and nurturing sequences to illuminate the pain that your prospects are feeling (that you can solve), and the pain your candidates are feeling (that your client's opportunity can solve).
We do this to create your authority status within your industry, using the lighthouse effect to draw your ideal prospects to you, instead of you chasing them, in turn freeing you to serve them at a higher level.
The Growth Accelerator platform will be the backbone of your training, and we are there 100% with customized support and accountability. This is a complete platform with all the training you will ever need for the life of your business, encompassing everything from:
MAPPING OUT YOUR FOUNDATIONAL COPY [RELEVANT MESSAGING]
This is the key to creating laser-targeted messaging that slices through your noisy market like a hot knife through butter, enabling you to achieve a level of market-resonance you never thought would be possible.
Higher response rates, higher mind-share, higher sales conversion rates, higher-level positions, and higher fill rates are the rewards for the work you do here.
HIGHER-LEVEL OFFER CREATION [RELEVANT SOLUTIONS]
Take your existing offer and scale it up to be the premium offer in your niche, synchronize it with your messaging, and create a hyper profitable unit case you can scale once you step on the marketing pedal.
★That means moving from rat-race (multiple-agency) Contingency to Exclusive Contingency
★That means moving from Exclusive Contingency to Engaged (Money-Down) Search
★That means moving from Engaged to Fully Retained Search
★That means transforming your Retained Solution so it will stand up to (and easily beat) shoot outs with the big-name SHREK firms who work at those levels (or whoever is top-dog in your niche right now)
We will also show you how to get real case studies from your clients (and candidates) that will act like rocket fuel being poured into your marketing machine.
BUILDING HIGH-OCTANE PROSPECTING + RECRUITING CAMPAIGNS [OMNIPRESENCE]
Develop a predictable and consistent prospecting engine that generates 20-40 sales meetings every month per desk.
The big-dog billers know the secret to billing big year after year: packing your calendar with enough sales meetings to never have to worry about losing legacy clients (always happens) and to continually upgrade your clients and raise your fees.
The same applies to the candidate side of the equation. In this hotter-than-ever 'candidate-driven' market, even C-Players are getting multiple offers and counter-offers to boot. The candidates you promised your clients are getting pounded by recruiters all day every day. The only way for you to cut through the noise is to build trust with your candidate market at scale.
Our system works to build relationships between you and your candidate market at scale, so when you tell your new client that you have the inside track on elusive A-Players, you can actually deliver.
Campaigns include
★LinkedIn automation sequences
★Email automation sequences (and how to sync between the two)
★Voicemail drops, direct mail, channel partners, and yes even cold-call training (I guarantee you’ve never seen anything as effective as our cold-call techniques)
★Business-development campaigns, job-lead campaigns, salary survey campaigns, MPC (candidate marketing) campaigns
★Advanced prospecting and recruiting techniques that no one is using in the recruitment space, including three of our most powerful methods: The Spear Technique, Copy-Weaving, and Hyper-Personalization (see examples below)
★Client landers and candidate landers (landing pages used directly in our outbound prospecting and recruiting campaigns. Check out this example of a candidate lander we're using for one of our search clients (sensitive info redacted obviously):
ADVANCED SALES TRAINING
How to build a seamless sales conversion machine that will confound your competitors and delight your prospects. Remember, people don’t like to be sold, but they LOVE TO BUY. We show you how to make the sales process a pleasure for your future raving-fan clients.
The days of simply taking a job order and rolling out your fee at the end are over. It’s time for a more contemporary sales process.
BUILDING YOUR WAR MACHINE
Building the structural funnel(s) that provide a smooth-like-butter experience for your clients & candidates both: your website, LinkedIn, scheduling funnels, MPC landers, client landers, chatbots, as well as the marketing collateral you will be using in your sales process.
CONTENT MARKETING [OMNIPRESENCE + RELEVANCY]
Creating top-of-funnel, mid-funnel, and bottom-of-funnel content that layers on top of your Prospecting, Sales, + Recruiting Machines that draws in new prospects and candidates like flies to honey, and works to pre-sell them before they ever get on the phone (or Zoom call) with you. Includes written content, video, podcast (which is one of the best sales funnels ever), etc.
SOCIAL MEDIA ADVERTISING
Now you’re taking that top-of-funnel, mid-funnel, and bottom-of-funnel content and pushing it out to the news feeds of your ideal clients using paid advertising, a place your competitors are likely unwilling (or scared) to explore: LinkedIn, Facebook, Google Display…and even YouTube.
Now you may be thinking that social media advertising is a waste, and that big brand-name recruitment firms aren't building their brand recognition with your clients and candidates:
IGNITE YOUR PASSION THROUGH PRODUCTIVITY + MINDSET
Let's face it: your average recruiter is completely unproductive. At some point in time it happens to all of us, and it kills our productivity, our production, our billings, and the passion that got you in this business to begin with.
There's a reason why, and it isn’t just a lack of planning. Every recruiting trainer in the known universe teaches how to plan your day.
Bottom line, the standard planning training you’ve seen so many iterations of in this business just doesn’t cut it.
…because let's be real; in your life you have your Big Rocks that you HAVE TO take care of, but you constantly let the Small Rocks get in the way of you taking care of your Big Rocks, and you probably have no system you can rely on effectively manage and make sense of it all.
We’re going to teach you how to manage it all through a combination of big-picture planning, day-to-day project management, and tying it all together through the 12-Week Year.
BUILD AN OPERATIONAL MACHINE
You have zero chance of scaling if you're constantly stuck in the weeds, so building an operational machine will be the catalyst to help you get you out of those weeds holding you back, unleash your full potential, and drive consistent and rapid growth. You and your team have personal growth goals, and your business HAS TO BE an operational machine to ever become the vehicle for those goals.
★Full metrics breakdown of your business and value chain
★Cash management, including our CFO Financial Dashboard
- ★ Conducting a systems audit as well as standard operating procedure for every aspect of your business
- ★ How to develop organizational structures, compensation structures, as well as hiring systems for building the team that will make your dream a reality
- ★ How to rapidly scale up a remote sales and recruiting team with full training on auto-pilot. Set it, forget it, tear it up…
THE SUPPORT YOU WILL RECEIVE
While the Growth Accelerator platform will be the backbone of your training, we are going to be with you 100% for 1 full year with customized support and accountability:
A personalized GIF sent along with an automatic "happy to connect" message sent 15 minutes after a contact accepts your connection request
…this is the one David uses
Setting up a "virtual coffee" with a potential client or candidate?
Reaching out to a new potential client?
…full name AND logo gets pulled in automatically
Sending a follow-up message to Ralph?
Or reaching out to a Rockstar candidate with your "To-Do List" for the day?
…while pulling their LinkedIn profile pic automatically
Reaching out to a new potential client?
…company name AND logo gets pulled in automatically
Using a landing page in a recruitment campaign?
… name of the candidate gets pulled in automatically
CHECK OUT WHAT OUR CLIENTS HAVE TO SAY
“Gotta tell ya, David has it down. He is right on the money. He truly is a recruiter for the digital age."
"Lots of energy, he is very motivating and keeps you on your toes and actually makes it very enjoyable. He shows you step by step not just what to do, but how to do it."
"But if you wanna know what really sets him apart is his generosity. He treats you like a partner and shares things that are intrinsic to his business, that he has taken years to develop and have made him successful. He puts a lot into it and frankly gives damn about his clients. Always makes time for his clients if you need to discuss anything with him."
Nick Mancino
President | Velocity Staffing
"I have never had anyone speak to me indirectly (through his marketing) in a way where they understand my world and my struggles more than David."
"It was obvious. This guy gets it. He has lived it. Breathed it. Been successful at it…and now taught my peers how to turn the game on its head"
"David's program was the single greatest professional investment I have ever made."
"I had my best 6 months in business ever…during covid. Because of his tutelage."
"He has a model for success, he genuinely cares, and he is there to help."
Brian Polonsky
CEO | Top Value Recruitment
“David is an amazing coach, mentor and trainer on all things recruiting and marketing."
"The content he has put together is very robust and if you follow his advice you will see your practice grow!"
"One thing I most appreciate is that he is always available to answer questions and he works tirelessly to do more and more and then even more for his clients….I don't know how he has the time and energy, but he does!"
Melissa Quist
Founder | Road2Talent
Rosalie Hughes
Founder | Hughes Recruitment
Nicolas Greppo
Founder | Silicon Executive Search
“David has been a great asset to me and my organization."
"His mentoring and advice has helped me build my brand and business."
"I highly recommend David to anyone I know. Many of his principles translate to other industries as well."
"David is down to earth and is genuinely looking to help anyone he works with."
Irvin White III
CEO | On The Money Talent Partners
“David is a master of so many things. Marketing, Selling, Recruiting, Digital Technology, but as a client, I found David to be patient, always ready to share just a little more, going above and beyond, giving everything and making sure his clients have a deep understanding of everything he covers.
"He's personable, tells stale jokes, but makes us laugh as he is so human in his approach."
"I've learned more about how to take my business further and farther in my training with David than I have in my entire 15-year career in recruitment.."
Cass Murray
Founder | CLM Careers
Rob Thomas Jr
Managing Partner | Teema Group
“David is my go-to when I am looking for marketing or recruiting advice."
"He has a ton of knowledge and goes above and beyond when you work with him."
"He has a proven system that, without a doubt, will help you get more and better clients."
Chris Stinson
Managing Director | The Kas Group
"David is simply an amazing coach and teacher. I have learned so much on his Accelerator course, it has sharpened my skills in so many more ways than I could ever imagine."
"His generous spirit, extraordinary knowledge, original approach – it is all amazing and fun! And you get the training from the frontlines, from someone who is in the business daily, testing, adjusting, growing. I found that so valuable, because all my past trainers didn't work 'in' the the business any longer; so there was a certain disconnect with what happens in the field every day."
"With David it's always cutting edge, nothing stale here!"
Hanna Prinsloo
Founder | Stratsource
Josh Matthews
President | Endeavor Staffing
"I have been recruiting for over 20 years. Throughout those years, I have learned a lot from various trainers within the industry."
"They taught me the nuts & bolts of recruiting – essentially, how to work 'in my business.'"
"David took me to the next level and taught me how to 'work on my business' – building the systems, processes, procedures and follow the best practices in order to capitalize on today’s digital age tools."
Pierre Clemenceau
President | Real Time Recruiting
Jay Veniard
CEO | VenTech Search Group
“David is the most hands-on coach and recruiter trainer I have ever worked with. He has a deep understanding of the most up to date marketing tools and processes and applied it to the Executive Search Business, which is in dire need of an overhaul."
"I have used his many suggestions to update my tired systems and processes, making recruiting a whole lot more enjoyable and profitable!"
"Engaging, and a very personable personality, available, and accessible is what keeps me coming back!"
Karen Sturgeon
President | KLA Industries
"I would highly recommend David to anyone who believes, as I do, that digital marketing is the way to take your business to the next level."
"He is not only an amazing recruiter, but also an incredible coach and mentor – I can honestly say that I got a lot more than what I signed up."
"He is a genuine and authentic guy who goes above and beyond to help and share his knowledge – I truly enjoy the coaching and look forward to our weekly group calls, they are not only full of knowledge but also funny and engaging! Without a doubt he is the best!"
Laura Gonzalez
Founder | CDM Search
Kara Atkinson
CEO | Kara Atkinson Executive Search
“David Patterson is a top Executive Search professional and coach that walks the talk."
"He has given me priceless tools for my tool-belt that have positively affected my career. Because of David, I am now utilizing bleeding edge technology in the search business and it is noticeable I have the edge over the competition."
"Beyond technical and marketing expertise, David has helped build my confidence and has reignited my passion for the Executive search business."
"I am now an independent recruiter earning well into six figures.Thank you for being my coach David and taking me, my clients, and my candidates to the next level."
William Spengler
Founder | Frederick Fox
"David Patterson, or as he is warmly referred to in our group as 'DSP' has an amazing and uncanny ability to convey and teach the ever growing and expanding world of recruitment, executive search and headhunting.
His techniques are modern, innovative, stylish and overall fun. David is eloquent with his words, and has a strong ability to listen.
If you are a recruiter, and need to know the secrets to growing your business, then DSP is for you. I can say that I spent hours and days with David and I could do it all again as it never gets boring.
If you want to learn, if you want to grow, if you want to find your inner self I highly recommend David to be your guide."
Clinton Hasenberg
Senior Executive Recruiter | Jefferson Maguire
James Aiken
Founder | Legacy Search
“David is a Master Recruiter coach! He really is an expert in so many areas and is willing to share all of his knowledge. I have no idea how has all of his energy or time, it's pretty mindblowing."
The money I spent on the 7 Figure Headhunter Accelerator Program, I have received tenfold back in my business already. I have learned so much in terms of marketing and sales especially – he knows every tool out there you could possibly know for your business and how to make it better. There is so much content in this program I struggle to finish it all, but it is so helpful. It is like graduate school for Recruiters."
"I almost don't want to get the secret out to other Recruiters in the business and keep it to myself but he has done so much for me already I have to do something back for him!"
Erin Monahan
Founder | EFM Recruiting
Ken Middleton
Founder | YourDevOpsRecruiter