Contrarian recruiting trainer finally reveals...

YOUR WINNING HIGHER-LEVEL OFFER

Your Super-Secret Weapon In Winning More Retainers 
"The single BIGGEST needle mover for your billings and cash-flow when done right!"
FOR RECRUITERS + RECRUITMENT FIRM OWNERS
Who Want To Escape From Bottom-Barrel Contingency
NO NEED TO PITCH. I'm IN!

This is one of my FAVORITE (and most IMPACTFUL) courses I've ever made.

If you're looking for the single biggest needle-mover for your billings and cash-in, that will skyrocket your practice while the rest of the market is running scared, read on...

Back before recruitment became the huge industry that it is now, the concept of a direct hire fee was largely unknown to all but recruiters and their clients. Even many candidates didn't know how we were paid.

Such was the air of mystery surrounding the industry that my first mentor in this business told me to NEVER tell clients how we recruit, and to only send resumes AFTER you set up the interview.

And as a ‘smile n’ dial’ recruiter who had only just learned what direct hire fees were, to learn of these shadowy recruiters who (according to legend) had clients pay them upfront before even getting out of bed to start the search…well, needless to say I was fascinated.

I wanted to learn this dark art for myself, and despite what trainers would tell me (“Know your worth, and tell them you only work with money upfront.”) I was never able to actually make it work.

Prospects have a lot of options, and I just didn’t know how to move a client from a contingency-based mindset to a retainer-based mindset without resorting to preying on their desperation to get their critical opening filled yesterday.

So I always wondered: how do retained recruiters get, well, retained clients? It wasn’t until years later when I grew more nuanced in my thinking when I realized that it's not that hard to sell retainers.

…to clients who are already looking for a retained recruiter.

It seems obvious when you look at it from this angle; selling retained search isn’t terribly difficult when you work in a retained firm, working with clients who are already looking to work with a retained recruiter on executive leadership roles.

As a result, these retained recruiters compete against 3 or 4 other retained firms, and that’s an entirely different kind of ‘sell’ that's not applicable to contingency recruiters trying to move their clients up into the retained world.

Persuading an executive that you’re the best choice when they’re already looking for a retained option, is miles different from persuading an executive to pay a deposit when they're looking for a contingent recruiter.

….even if paying a deposit is the smart move in their case.

Selling the benefits of a retained model to clients who have a contingency mindset is a completely different animal.

Just to be clear: when I'm talking about retainers I don’t necessarily mean fully retained work (third deposit up front, another third at a mid-point milestone, and the final third upon hiring the candidate).

I’m talking about higher level search; going from contingency to exclusive contingency, or from exclusive contingency to engaged search where they pay an upfront deposit only with contingency on the back-end, or from engaged search to fully retained.

So why is this relevant to those of you hardening your defenses for a rocky economy in 2024?

The obvious answer is moving from a 10-20% fill rate to 80%+, and what it can do for your cashflow.

But for the insightful among you who see the true lesson, it’s about how to move from ‘order-taker:’ “You need a widget? I gotta widget!” to ‘real influencer:’ “You need a widget? Let’s see if that’s truly your best option.” …as you sell the client on a different product that better solves their problem than a widget ever could.

This means...
Selling direct-hire search to a prospect who wants to use internal resources or job boards
Selling 30% to a prospect who's butt puckers when they hear 20%
Selling exclusivity to a prospect with a dozen firms on their vendor list
Selling engaged or retained to a prospect who wants contingency
Selling your retained offer when a prospect wants to use one of the big-name brand retained firms
Do you see the difference between these scenarios and ‘order-taking?’

Selling your prospects what they need vs just selling them what they want are two different things.

Remember that even retained recruiters can be order-takers. Don’t let their air of mystery fool you.

The secret is the way you position your service offering, and it’s this framework I learned from the SaaS industry that opened my eyes to how you can ‘productize’ your service to make selling higher-level search miles easier than just trying to muscle it over the finish line by hard-closing prospects.

So, without further adieu, I want to introduce you to my brand-new program:

YOUR WINNING HIGHER LEVEL OFFER

Real change takes time, true. But this isn't about just waiting to reap the rewards. Each stage of implementing the Modern MPC Campaign brings its own benefits, whether that's refining candidate selection, boosting client response, or securing cornerstone clients. With our program, the journey is fruitful (and profitable), not just the destination.
The beauty of our approach lies in its adaptability. The tools and strategies we teach aren't rooted in quick-gain hacks, but foundational tactics that survive changes. You're learning how to fish, not just getting a fish. Our program evolves as the industry evolves, ensuring your skills are always razor-sharp and relevant.

The main thing you have to worry about is if your competitors implement this strategy instead of you. 
HOW DO I START?
But Don't Take My Word For It. Check Out What Many Of Our Past Students Have Said About Our Trainings:

CLIENT LOVE

We've Worked With Over 450 Badass Firms Around The World. Here's What Some Of Them Have To Say:
  • "...this program is a no brainer. It's changed my business. It's changed the way that I approach recruiting and it changes the way that both hiring managers and candidates approach me."

    "This is a game changer. And if you want to change the game, if you want to change the way you approach recruiting and have a much better time, more stable income, more stable cash coming in, this is the way to go."
    Jay Veniard: Founder | Ventech Search
  • "I have been recruiting for over 20 years. Throughout those years, I have learned a lot from various trainers within the industry. They taught me the nuts & bolts of recruiting – essentially, how to work ‘in my business.’"

    "David took me to the next level and taught me how to ‘work on my business’ – building the systems, processes, procedures and follow the best practices in order to capitalize on today’s digital age tools."

    Pierre Clemenceau: President | Real Time Recruiting
  • "He knows what he’s doing. He’s smart. He’s got it going on. We all know it. You see it. I see it. It’s hard not to see it. The program itself is absolutely amazing. I couldn’t recommend it more. Your only limitations are yourself."

    "The amount of effort and work that he puts into really building your business and helping you understand how to run a successful business is incredible and it’s it’s worth every penny. It’s absolutely amazing."

    James Aiken: Founder | Legacy Search
  • "Gotta tell ya, David has it down. He is right on the money. He truly is a recruiter for the digital age. Lots of energy, he is very motivating and keeps you on your toes and actually makes it very enjoyable. He shows you step by step not just what to do, but how to do it."

    "But if you wanna know what really sets him apart is his generosity. He treats you like a partner and shares things w/ the group that are intrinsic to his business, that he has taken years to develop and have made him successful. He puts a lot into it and frankly gives damn about his clients. Always makes time for his clients if you need to discuss anything with him. Well worth more than I paid."

    Nick Mancino: President | Velocity Staffing
  • "David is a master of so many things. Marketing, Selling, Recruiting, Digital Technology, but as a client, I found David to be patient, always ready to share just a little more, going above and beyond, giving everything and making sure his clients have a deep understanding of everything he covers."

    "He’s personable, tells stale jokes, but makes us laugh as he is so human in his approach. I’ve learned more about how to take my business further and farther in my training with David than I have in my entire 15-year career in recruitment."
    Cass Murray: Founder | CLM Careers
  • "David is the most hands-on coach and recruiter trainer I have ever worked with. He has a deep understanding of the most up to date marketing tools and processes and applied it to the Executive Search Business, which is in dire need of an overhaul."

    "I have used his many suggestions to update my tired systems and processes, making recruiting a whole lot more enjoyable and profitable! Engaging, and a very personable personality, available, and accessible is what keeps me coming back!"
    Karen Sturgeon: President | KLA Industries
  • "David is an amazing coach, mentor and trainer on all things recruiting and marketing. The content he has put together is very robust and if you follow his advice you will see your practice grow! One thing I most appreciate is that he is always available to answer questions and he works tirelessly to do more and more and then even more for his clients….I don’t know how he has the time and energy, but he does!"
    Melissa Quist: Founder | My Marketing Recruiter
  • "I would highly recommend David to anyone who believes, as I do, that digital marketing is the way to take your business to the next level. He is not only an amazing recruiter, but also an incredible coach and mentor – I can honestly say that I got a lot more than what I signed up."

    "David not only shares his expertise in marketing but also many incredible tools that I already started using and know will continue to use. He is a genuine and authentic guy who goes above and beyond to help and share his knowledge – I truly enjoy the coaching and look forward to our weekly group calls, they are not only full of knowledge but also funny and engaging! Without a doubt he is the best!"
    Laura Gonzalez: Founder | CDM Search
  • "David is a Master Recruiter coach! He really is an expert in so many areas and is willing to share all of his knowledge. I have no idea how he has all of his energy or time, it’s pretty mindblowing."

    "The money I spent on the program, I have received tenfold back in my business already. I have learned so much in terms of marketing and sales especially – he knows every tool out there you could possibly know for your business and how to make it better. There is so much content in this program I struggle to finish it all, but it is so helpful. It is like graduate school for Recruiters."
    Erin Monahan: Founder | EFM Recruiting
  • "David’s content is cutting edge, drawn from his personal headhunting success and experience, and delivered with his high energy, no BS style. You will walk away inspired to take your head hunting business and / or recruiting career to the next level! Truly it’s helped me to transform my business."

    "…it provided me with the knowledge, the skills, the confidence and also just the motivation to really take my business to the next level. I am completely shocked with how quickly things have transformed and changed for me and I couldn’t be more grateful!"
    Rosalie Hughes: Founder | Hughes Recruitment
  • "David has been a great asset to me and my organization. His mentoring and advice has helped me build my brand and business. I highly recommend David to anyone I know. Many of his principles translate to other industries as well. David is down to earth and is genuinely looking to help anyone he works with."
    Irvin White III: Founder | On The Money Search
  • "The thing that really leapt out to me was he’s a guy who’s training in recruitment but is actually running his own headhunting business. So everything he teaches has been tested in real time, sometimes in the same way that I’m running with it as well. So I love that he’s a guy that can walk the walk, and the talk."

    “Ive got some awesome things coming out to industry that are groundbreaking in Australia that I attribute directly to DSP and to this course. So my only recommendation is that if you are a recruiter in Australia, don’t buy this course. There’s nothing to see here. Move along…"
    Kara Atkinson: President | SPARC Network
  • "David Patterson, or as he is warmly referred to in our group as ‘DSP’ has an amazing and uncanny ability to convey and teach the ever growing and expanding world of recruitment, executive search and headhunting."

    "His techniques are modern, innovative, stylish and overall fun. David is eloquent with his words, and has a strong ability to listen. If you are a recruiter, and need to know the secrets to growing your business, then DSP is for you. I can say that I spent hours and days with David and I could do it all again as it never gets boring."

    Clinton Hasenberg: Sales Director | BT
  • "David is both an outstanding coach and one of the best players in our industry. The very first time I pitched my higher level offer, I got the equivalent of over 120,000 euros worth of exclusive retained search. And now, as we speak, I never work weekends, I only work exclusives. And I never discount my fees."

    "It’s such a peace of mind to realize that you’re not playing in the same league anymore. I mean, I don’t want to sound arrogant, but it’s really a change of paradigm in terms of how you position yourself and how you deliver your services to your clients and the value that you bring to your clients and also the candidates you work with."
    Nicolas Greppo: Founder | Le Recruteur Data
  • "I’d already had a 20-year career in recruiting and staffing and a pretty darn good one at that. But I wanted to have a significant change in how I actually approached business and find out ways that I could have a small company but be able to have the reach of a much larger company."

    "And with his guidance, training, his program and the lighthouse methodology, I’ve been able to do just that. A lot of people can say this, but I don’t even make sales calls anymore, and I’m busy as I want to be. If you’re going to have a coach…I can’t think of anyone better than David Stephen Patterson. It’s been the best decision I’ve made in my career."
    Josh Matthews: Founder | Endeavor Staffing
  • "I have never had anyone speak to me indirectly (through his marketing) in a way where they understand my world and my struggles more than David. It was obvious. This guy gets it. He has lived it. Breathed it. Been successful at it…and now taught my peers how to turn the game on its head."

    "David’s program was the single greatest professional investment I have ever made. I had my best 6 months in business ever…during covid. Because of his tutelage. He has a model for success, he genuinely cares, and he is there to help."
    Brian Polansky: Founder | Top Value Recruitment
  • "David is simply an amazing coach and teacher. I have learned so much on his Accelerator course, it has sharpened my skills in so many more ways than I could ever imagine."

    "His generous spirit, extraordinary knowledge, original approach – it is all amazing and fun! And you get the training from the frontlines, from someone who is in the business daily, testing, adjusting, growing. I found that so valuable, because all my past trainers didn’t work ‘in’ the business any longer; so there was a certain disconnect with what happens in the field every day. With David it’s always cutting edge, nothing stale here!"
    Hanna Prinsloo: Founder | Stratsource
  • “The program itself is absolutely amazing. I couldn't recommend it more. Your only limitations are yourself.”
  • "It's been the best decision I've made in my career.”
  • “If you want to change the game, if you want to change the way you approach recruiting and have a much better time, more stable income, more stable cash coming in, this is the way to go.“
  • “The money I spent on the Accelerator Program, I have received tenfold back in my business already."
  • “I've got some awesome things coming out to industry that are groundbreaking in Australia that I attribute directly to DSP"
  • “David is both an outstanding coach and one of the best players in our industry."
  • "David is the most hands-on coach and recruiter trainer I have ever worked with."
  • "You get the training from the frontlines, from someone who is in the business daily, testing, adjusting, growing. I found that so valuable, because all my past trainers didn’t work ‘in’ the the business any longer"
  • "I've learned more about how to take my business further and further my training with David that I have in my entire 15 year career in recruitment."
  • "He treats you like a partner and shares things that are intrinsic to his business, that he has taken years to develop and have made him successful."
  • "David's training is holistic and signals the potential for the entire recruitment industry. to upgrade itself. David is a treasure and leading a worthy charge!"
  • "The more people who utilize his system, the more the industry will shift from crappy contingency to an engagement model!"
  • "Excellent training with current trends in marketing. Not the old script with rebuttals, but more relatable market content. I have been exposed to a lot of trainers over the last 20 years, it's nice to have a fresh approach."
  • "By far the best trainer because he is current with not only the technology but with good sales practices. He knows his shit, is available to answer questions and critique your work."
  • "Beyond technical and marketing expertise, David has helped build my confidence and re-ignited my passion for the executive search business."
  • "Having my best business year and actually my best month ever last month with your coaching, and doing what I can to support my family with my first newborn. Thanks man."
  • "DSP has assimilated concepts from sales, marketing, personal growth, wellness, caring and sharing and integrated them into a purposeful system…The Lighthouse Method."
  • "DSP is a recruiting powerhouse!"
  • "David Stephen Patterson does a stellar job of helping you distinguish yourself with a clear succinct message that resonates with your client. Definitely a program not to miss!
  • "Relevant real world methods that you can apply to get you to decision-makers and feel empowered so you can be the trusted advisor that you are."
  • "David is an amazing coach, mentor and trainer on all things recruiting and marketing."
  • "He has a proven system that, without a doubt, will help you get more and better clients."
  • "David took me to the next level and taught me how to 'work on my business' – building the systems, processes, procedures and follow the best practices in order to capitalize on today’s digital age tools."
  • "I have used his many suggestions to update my tired systems and processes, making recruiting a whole lot more enjoyable and profitable!"
  • "I would highly recommend David to anyone who believes, as I do, that digital marketing is the way to take your business to the next level."
  • "David Patterson, or as he is warmly referred as 'DSP' has an amazing and uncanny ability to convey and teach the ever growing and expanding world of recruitment, executive search and headhunting."
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