Hold up…




If you’re looking to short circuit the path to success when most recruiters are running scared, then I can show you how.

Here’s the deal:

Over 5 years ago, I first coined the term “Leadership Call” as my unique take on the classic “flip call” that has been a staple of recruiting training for decades.

I dare say that it’s the most powerful call you can make in the executive recruitment game, ESPECIALLY when the market starts getting tight.

…and if you’re not feeling the market tighten, you will soon.

Properly executive leadership calls are a huge opportunity for your practice:

1) Build a strong relationship with leaders for years to come

2) Learn the psychological makeup of your audience

3) Screen for top-level candidates to market (in our Modern MPC Campaign program for example)

4) Earn their trust

5) Flip a switch in their head, where YOU and YOUR FIRM are the prize

When the market is strong, and job orders are plentiful, hiring managers are notoriously hard to reach. They don’t have time to talk to every Tom, Dick, and Harry recruiter that comes a-callin’.

But when the economy falters, and you need to make some serious headway into the market fast, a properly executive leadership call is bar-none the best way to easily book appointments with high-level decision-makers, many of whom would never have given you the time of day before.

So if you aren’t filling your calendar with leadership calls, you’re missing a huge opportunity to plant seeds for when the market comes roaring back.

First, let’s talk about the cringe-worthy “flip call.”


The bait and switch flip call has been a staple in the recruiting training world for decades. If you’re not familiar with the term, here is how they are taught:

Step #1: Find a job posting online

Step #2: Call a leadership candidate, PRETENDING this is a job for your client

(I swear, this is actual advice given)

Step #3: Say this: “Gosh Mr Prospect, your company actually sounds like a great place to work. I’d be remiss if I didn’t ask, but do you use recruiters there?”

If this was cringy to even read, can you imagine how bad this bait and switch tactic looks to the leaders you want to build a relationship with?

This, my friends, is one of the many reasons why our industry has a bad name, BECAUSE of these bait and switch tactics commonly taught. At the end of the day, if you’re so desperate to find a reason to call a decision-maker, you have to massively rethink the value that you’re providing on these calls to begin with.

That’s why I’m excited to show you our Leadership Campaign program, and you can add it to your order for a heavy discount. This normally sells for $147, but you can add it for only $97, but only on this page.


In this extremely actionable training program, I’m going to show you exactly how to book as many as 20-30 of these calls with decision-makers in your niche every single week.

AND, I’ll be showing you how to do so WITHOUT using cheap bait and switch tactics.

Not only that, but I’m also going to be showing you how to run these calls, with scripts, frameworks, and templates that show the entire process from “A” all the way to “Landed a New Client.”

BUT…what I’m most excited is the Inception Script. This is a script that I’ve honed over many years, and that hundreds of recruiters have tested out.

Using this one-minute script at the beginning of every single leadership call you make, you will completely eliminate the need to bait and switch anybody, AND it will make locking in a top-performing leader as an MPC that you can market super-easy, it will make going for the business even easier.

Best part is, I’m not putting the training out as a live program, Instead, you can watch this at your leisure at any time, from the convenience of your smart phone or desktop.

All the video lessons are actionable and deadly effective. You can start implementing these advanced tactics immediately.