Unlock the Secret Weapon of Elite Recruiters. Introducing...

THE MODERN MPC* CAMPAIGN

*Most Placeable Candidate
Defy the Downturn: Get elite clients flocking to you with a reinvented MPC strategy for the modern world
NO NEED TO PITCH. I'm IN!

Here's the deal folks...

The economic storm is here, and it's ravaging the recruiting world. Clients that once eagerly sought your service have dried up. Your old, trusted methods are flatlining, and what was once the champion horse for many recruiters — the traditional MPC strategy — is now barely a mid-pack runner. 

Chasing top-dollar clients feels like a wild goose chase.

I can almost hear your brain ticking: 'What's changed? Why is nothing working anymore?' You're searching for someone or something to blame, but here's the harsh truth: The game has evolved. The economic landscape has dramatically shifted, and so must your approach. 

We're not in Kansas anymore.

Stripped down to essentials, here's what you're up against:

Economic Downturn

Businesses tightening their belts, cutting costs, leading to a massive black hole where your clients used to be. The competition? Fiercer than ever, the market tougher to crack.

The 'Trust Deficit'

The relationship between recruiters and potential clients has always hinged on trust. But trust seems to be in short supply these days. Harder to build, even harder to maintain.

Undifferentiated Value

Struggling to stand out? That's because you're finding it hard to articulate your unique value proposition in a sea of same-same recruiters. Prospects can’t see your worth leading to lost clients, lost revenue, and potential disaster.

Outdated Tactics

The 'tried-and-true' techniques have lost their shine. You're using the same tools and strategies as every other 'Average Joe' in recruitment land, getting lost in the shuffle, your unique voice drowned out by noise.

But despair not. While these challenges are formidable, they're not invincible. There’s a lifeline, and it's called...

THE MODERN MPC* CAMPAIGN

The Modern MPC Campaign is a potent solution to your client acquisition woes. This isn't some passing trend. This is a thoroughly recalibrated approach, a beacon in the storm, crafted meticulously for today's market realities.

Now, don't get me wrong. This isn’t a magic potion. It demands effort, understanding, and strategic application. But it WILL furnish you with the much-needed edge to carve your path through this storm.

Buckle up. You're about to delve into something transformative, a tool that’s setting up forward-thinking recruiters for wins they wouldn't have dreamed of a while back. Here's how the Modern MPC Campaign can breathe life back into your business...

What Economic Downturn?

With the Modern MPC Campaign, downturns become less of a hurdle and more of an opportunity. The campaign allows you to hone in on quality candidates that draw in premium clients even when budgets are tight, providing a real edge in a challenging economy.

Enhancing Trust

Through deep engagement and an up-front demonstration of the A-Player candidates you can produce, the Modern MPC Campaign establishes concrete trust in your client relationships. When you prove your worth up-front, trust is not only established, it's fortified.

Unique Value

Your value won't be indistinguishable with a modern MPC Campaign. With top-tier candidates and our exclusive 'Partner Program' approach, your agency's unique value will shine through, clearly demonstrating the premium service you offer.

Modern Tactics

The age of one-size-fits-all strategies is long gone. With the personalized approach of the Modern MPC Campaign, you'll breathe new life into your recruiting efforts, encouraging client engagement and ensuring you stand out in the sea of average recruiters.
COUNT ME IN!!!
"Sounds great David, but what's in the program?"
The Golden Candidate Matrix: This isn’t a throwaway list of possible qualities—a vague hit-or-miss. This is your laser-targeted guide to finding that perfect leadership prospect with clarity. Benefits: Minimize time-waste, avoid potential placement pitfalls, and present high-value candidates that position you as a top-tier recruiter.
Exclusive 'Partner Program' Approach: You'll learn tested techniques to persuade the chosen, marketable candidate to work exclusively with you. Benefits: Hold exclusivity over top-tier candidates, increase your recruitment leverage, and heighten your reputation in the marketplace.
Killer Messaging Sequences: High-converting LinkedIn messages, email templates, and cold-call scripts to maximum response rates. Benefits: With this arsenal, be empowered to kick-start fruitful conversations, maintain engagement, and turn potentials into real-deal placements.
MPC Landing Page Creation Guide and Template: Step-by-step guide to creating a Confidential Career Dossier quickly and effectively. Benefits: Make slick, powerful first impressions that demonstrate your professionalism and grasp of candidate marketing. Here's an example:
Database Mastery Techniques: Specialized techniques to optimize your database and utilize tagging for maximum efficiency. Benefits: Experience a quantum leap in productivity, make faster placements, and manage costs effectively.
"What the FAQ": Frequently asked questions, such as how this fits into a retained approach, as well as how to respond when you face objections.
BONUS - The Dream 100 Strategy: A bonus lesson on the most effective strategy to win cornerstone clients that stay with you year after year that you'll ever see. Be warned: this strategy is hyper-effective, but most won't implement it because they're either scared to do it, or they're not obsessed enough. But if you've ever wondered how to consistently get in front of C-Suite executives who's gate-keepers have them locked down tighter than my fist around a piece of bacon, this is it.
Each component of the Modern MPC Campaign is designed to build upon the previous, creating a cohesive and highly effective system that revitalizes your recruitment strategy. From candidate selection and securing the partnership, to engaging communication, client acquisition, and organizing your resources, every aspect is meticulously thought through.

It's designed not just for quick wins, but sustainable, long-term success, providing you the tools to stand your ground and then some, in an ever-competitive market.
I'm READY TO GO. LET'S DO THIS!!!
Frequently Asked Questions
"Isn't the market too unpredictable now to experiment?"
Raw truth? The time to innovate is NOW. The market has always been unpredictable, but now the rules have changed. If anything, it's the conventional, worn-out tactics that are the real gamble. The Modern MPC Campaign isn't a wild shot in the dark - it is a data-driven, lean and adaptive methodology that changes as the market does.
"I've got a system. Why fix what isn't broken?"
Your reliance on the old system is understandable. But we're not talking about 'fixing' anything here. We're talking about enhancing, refining, honing. You're not overhauling your process, you're strengthening the weak spots and streamlining the proficiency to achieve unprecedented efficiency.
"Will I have to learn new tech skills?"
Not a tech wizard? Don't sweat. Our program is designed for you, not for Silicon Valley mavens. The 'Confidential Career Dossier' template is completely no-code and our step-by-step guide is crafted for ease of use.
"I work on retained searches. How would this program fit into that model?" 
The flexibility of the Modern MPC Campaign fits like a glove across scenarios. Whether it's integrating with your retained approach or finding its place in your existing model, our campaign nestles comfortably into your strategy, wherever you need it.

Besides, our approach of marketing A-Player leaders fits perfectly into a retained approach, because there is no better demonstration of your value as a retained recruiter for prospects who have never worked for you before. Plus, want to hear a little secret? 

Some of the most well-known retained firms in the world use similar techniques to get in front of their prospects. Why? because it just plain works. That's why.
"There's a lot of free advice out there. Why invest in this program?"
It's true, free advice is available. But is it structured, time-tested, cohesive, and result-oriented? Probably not. The Modern MPC Campaign is a strategic, comprehensive program, not a heap of disjointed tips. Developed from years of experience, it's an investment that pays off in increased revenue and clients, not a punt in the dark.
"Won't this take too long to see results?"
Real change takes time, true. But this isn't about just waiting to reap the rewards. Each stage of implementing the Modern MPC Campaign brings its own benefits, whether that's refining candidate selection, boosting client response, or securing cornerstone clients. With our program, the journey is fruitful (and profitable), not just the destination.
"Will the Modern MPC strategy grow stale?"
The beauty of our approach lies in its adaptability. The tools and strategies we teach aren't rooted in quick-gain hacks, but foundational tactics that survive changes. You're learning how to fish, not just getting a fish. Our program evolves as the industry evolves, ensuring your skills are always razor-sharp and relevant.

The main thing you have to worry about is if your competitors implement this strategy instead of you. 
HOW DO I START?
But Don't Take My Word For It. Check Out What Many Of Our Past Students Have Said About Our Trainings:

Ready To Kick Your Recruiting Practice Into High Gear?

You've heard about the Modern MPC Campaign. You're pumped, thrilled, ready to implement this powerhouse strategy in your practice. But a pesky question remains - what about the price?

Let's put it out there - gold doesn't come cheap. Every time I've promoted this program, the price has steadily climbed to it's current price tag of $297. And considering the hard-hitting impact of this program, a price tag of $297 is a drop in the ocean for what it fetches you. It's hot property, it's in demand…and it's worth every penny.

Grab this program now before I raise the price again. Don't say I didn't warn you!

CLIENT LOVE

We've Worked With Over 400 Badass Firms Around The World. Here's What Some Of Them Have To Say:
  • "...this program is a no brainer. It's changed my business. It's changed the way that I approach recruiting and it changes the way that both hiring managers and candidates approach me."

    "This is a game changer. And if you want to change the game, if you want to change the way you approach recruiting and have a much better time, more stable income, more stable cash coming in, this is the way to go."
    Jay Veniard: Founder | Ventech Search
  • "I have been recruiting for over 20 years. Throughout those years, I have learned a lot from various trainers within the industry. They taught me the nuts & bolts of recruiting – essentially, how to work ‘in my business.’"

    "David took me to the next level and taught me how to ‘work on my business’ – building the systems, processes, procedures and follow the best practices in order to capitalize on today’s digital age tools."

    Pierre Clemenceau: President | Real Time Recruiting
  • "He knows what he’s doing. He’s smart. He’s got it going on. We all know it. You see it. I see it. It’s hard not to see it. The program itself is absolutely amazing. I couldn’t recommend it more. Your only limitations are yourself."

    "The amount of effort and work that he puts into really building your business and helping you understand how to run a successful business is incredible and it’s it’s worth every penny. It’s absolutely amazing."

    James Aiken: Founder | Legacy Search
  • "Gotta tell ya, David has it down. He is right on the money. He truly is a recruiter for the digital age. Lots of energy, he is very motivating and keeps you on your toes and actually makes it very enjoyable. He shows you step by step not just what to do, but how to do it."

    "But if you wanna know what really sets him apart is his generosity. He treats you like a partner and shares things w/ the group that are intrinsic to his business, that he has taken years to develop and have made him successful. He puts a lot into it and frankly gives damn about his clients. Always makes time for his clients if you need to discuss anything with him. Well worth more than I paid."

    Nick Mancino: President | Velocity Staffing
  • "David is a master of so many things. Marketing, Selling, Recruiting, Digital Technology, but as a client, I found David to be patient, always ready to share just a little more, going above and beyond, giving everything and making sure his clients have a deep understanding of everything he covers."

    "He’s personable, tells stale jokes, but makes us laugh as he is so human in his approach. I’ve learned more about how to take my business further and farther in my training with David than I have in my entire 15-year career in recruitment."
    Cass Murray: Founder | CLM Careers
  • "David is the most hands-on coach and recruiter trainer I have ever worked with. He has a deep understanding of the most up to date marketing tools and processes and applied it to the Executive Search Business, which is in dire need of an overhaul."

    "I have used his many suggestions to update my tired systems and processes, making recruiting a whole lot more enjoyable and profitable! Engaging, and a very personable personality, available, and accessible is what keeps me coming back!"
    Karen Sturgeon: President | KLA Industries
  • "David is an amazing coach, mentor and trainer on all things recruiting and marketing. The content he has put together is very robust and if you follow his advice you will see your practice grow! One thing I most appreciate is that he is always available to answer questions and he works tirelessly to do more and more and then even more for his clients….I don’t know how he has the time and energy, but he does!"
    Melissa Quist: Founder | My Marketing Recruiter
  • "I would highly recommend David to anyone who believes, as I do, that digital marketing is the way to take your business to the next level. He is not only an amazing recruiter, but also an incredible coach and mentor – I can honestly say that I got a lot more than what I signed up."

    "David not only shares his expertise in marketing but also many incredible tools that I already started using and know will continue to use. He is a genuine and authentic guy who goes above and beyond to help and share his knowledge – I truly enjoy the coaching and look forward to our weekly group calls, they are not only full of knowledge but also funny and engaging! Without a doubt he is the best!"
    Laura Gonzalez: Founder | CDM Search
  • "David is a Master Recruiter coach! He really is an expert in so many areas and is willing to share all of his knowledge. I have no idea how he has all of his energy or time, it’s pretty mindblowing."

    "The money I spent on the program, I have received tenfold back in my business already. I have learned so much in terms of marketing and sales especially – he knows every tool out there you could possibly know for your business and how to make it better. There is so much content in this program I struggle to finish it all, but it is so helpful. It is like graduate school for Recruiters."
    Erin Monahan: Founder | EFM Recruiting
  • "David’s content is cutting edge, drawn from his personal headhunting success and experience, and delivered with his high energy, no BS style. You will walk away inspired to take your head hunting business and / or recruiting career to the next level! Truly it’s helped me to transform my business."

    "…it provided me with the knowledge, the skills, the confidence and also just the motivation to really take my business to the next level. I am completely shocked with how quickly things have transformed and changed for me and I couldn’t be more grateful!"
    Rosalie Hughes: Founder | Hughes Recruitment
  • "David has been a great asset to me and my organization. His mentoring and advice has helped me build my brand and business. I highly recommend David to anyone I know. Many of his principles translate to other industries as well. David is down to earth and is genuinely looking to help anyone he works with."
    Irvin White III: Founder | On The Money Search
  • "The thing that really leapt out to me was he’s a guy who’s training in recruitment but is actually running his own headhunting business. So everything he teaches has been tested in real time, sometimes in the same way that I’m running with it as well. So I love that he’s a guy that can walk the walk, and the talk."

    “Ive got some awesome things coming out to industry that are groundbreaking in Australia that I attribute directly to DSP and to this course. So my only recommendation is that if you are a recruiter in Australia, don’t buy this course. There’s nothing to see here. Move along…"
    Kara Atkinson: President | SPARC Network
  • "David Patterson, or as he is warmly referred to in our group as ‘DSP’ has an amazing and uncanny ability to convey and teach the ever growing and expanding world of recruitment, executive search and headhunting."

    "His techniques are modern, innovative, stylish and overall fun. David is eloquent with his words, and has a strong ability to listen. If you are a recruiter, and need to know the secrets to growing your business, then DSP is for you. I can say that I spent hours and days with David and I could do it all again as it never gets boring."

    Clinton Hasenberg: Sales Director | BT
  • "David is both an outstanding coach and one of the best players in our industry. The very first time I pitched my higher level offer, I got the equivalent of over 120,000 euros worth of exclusive retained search. And now, as we speak, I never work weekends, I only work exclusives. And I never discount my fees."

    "It’s such a peace of mind to realize that you’re not playing in the same league anymore. I mean, I don’t want to sound arrogant, but it’s really a change of paradigm in terms of how you position yourself and how you deliver your services to your clients and the value that you bring to your clients and also the candidates you work with."
    Nicolas Greppo: Founder | Le Recruteur Data
  • "I’d already had a 20-year career in recruiting and staffing and a pretty darn good one at that. But I wanted to have a significant change in how I actually approached business and find out ways that I could have a small company but be able to have the reach of a much larger company."

    "And with his guidance, training, his program and the lighthouse methodology, I’ve been able to do just that. A lot of people can say this, but I don’t even make sales calls anymore, and I’m busy as I want to be. If you’re going to have a coach…I can’t think of anyone better than David Stephen Patterson. It’s been the best decision I’ve made in my career."
    Josh Matthews: Founder | Endeavor Staffing
  • "I have never had anyone speak to me indirectly (through his marketing) in a way where they understand my world and my struggles more than David. It was obvious. This guy gets it. He has lived it. Breathed it. Been successful at it…and now taught my peers how to turn the game on its head."

    "David’s program was the single greatest professional investment I have ever made. I had my best 6 months in business ever…during covid. Because of his tutelage. He has a model for success, he genuinely cares, and he is there to help."
    Brian Polansky: Founder | Top Value Recruitment
  • "David is simply an amazing coach and teacher. I have learned so much on his Accelerator course, it has sharpened my skills in so many more ways than I could ever imagine."

    "His generous spirit, extraordinary knowledge, original approach – it is all amazing and fun! And you get the training from the frontlines, from someone who is in the business daily, testing, adjusting, growing. I found that so valuable, because all my past trainers didn’t work ‘in’ the business any longer; so there was a certain disconnect with what happens in the field every day. With David it’s always cutting edge, nothing stale here!"
    Hanna Prinsloo: Founder | Stratsource
  • “The program itself is absolutely amazing. I couldn't recommend it more. Your only limitations are yourself.”
  • "It's been the best decision I've made in my career.”
  • “If you want to change the game, if you want to change the way you approach recruiting and have a much better time, more stable income, more stable cash coming in, this is the way to go.“
  • “The money I spent on the Accelerator Program, I have received tenfold back in my business already."
  • “I've got some awesome things coming out to industry that are groundbreaking in Australia that I attribute directly to DSP"
  • “David is both an outstanding coach and one of the best players in our industry."
  • "David is the most hands-on coach and recruiter trainer I have ever worked with."
  • "You get the training from the frontlines, from someone who is in the business daily, testing, adjusting, growing. I found that so valuable, because all my past trainers didn’t work ‘in’ the the business any longer"
  • "I've learned more about how to take my business further and further my training with David that I have in my entire 15 year career in recruitment."
  • "He treats you like a partner and shares things that are intrinsic to his business, that he has taken years to develop and have made him successful."
  • "David's training is holistic and signals the potential for the entire recruitment industry. to upgrade itself. David is a treasure and leading a worthy charge!"
  • "The more people who utilize his system, the more the industry will shift from crappy contingency to an engagement model!"
  • "Excellent training with current trends in marketing. Not the old script with rebuttals, but more relatable market content. I have been exposed to a lot of trainers over the last 20 years, it's nice to have a fresh approach."
  • "By far the best trainer because he is current with not only the technology but with good sales practices. He knows his shit, is available to answer questions and critique your work."
  • "Beyond technical and marketing expertise, David has helped build my confidence and re-ignited my passion for the executive search business."
  • "Having my best business year and actually my best month ever last month with your coaching, and doing what I can to support my family with my first newborn. Thanks man."
  • "DSP has assimilated concepts from sales, marketing, personal growth, wellness, caring and sharing and integrated them into a purposeful system…The Lighthouse Method."
  • "DSP is a recruiting powerhouse!"
  • "David Stephen Patterson does a stellar job of helping you distinguish yourself with a clear succinct message that resonates with your client. Definitely a program not to miss!
  • "Relevant real world methods that you can apply to get you to decision-makers and feel empowered so you can be the trusted advisor that you are."
  • "David is an amazing coach, mentor and trainer on all things recruiting and marketing."
  • "He has a proven system that, without a doubt, will help you get more and better clients."
  • "David took me to the next level and taught me how to 'work on my business' – building the systems, processes, procedures and follow the best practices in order to capitalize on today’s digital age tools."
  • "I have used his many suggestions to update my tired systems and processes, making recruiting a whole lot more enjoyable and profitable!"
  • "I would highly recommend David to anyone who believes, as I do, that digital marketing is the way to take your business to the next level."
  • "David Patterson, or as he is warmly referred as 'DSP' has an amazing and uncanny ability to convey and teach the ever growing and expanding world of recruitment, executive search and headhunting."
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