Do you ever wonder why your recruiting campaigns have much higher open and reply rates than your average business development campaign?

Well, the answer is pretty obvious. But in case you’re not sure, it’s because you have “something-in-hand” while recruiting – something clear, measurable, and objective.

In other words…a real job!

Even if they’re not interested in that role, it is the quality of jobs that you send out to your marketplace that indicates the quality of your clients and your search practice.

…and confidentially marketing a candidate works in much the same way.

Imagine you’ve got a director-level candidate. He’s top-of-class, a high performer promoted everywhere he’s worked, has business awards, was published several times – a real superstar sure-fire placement who wants to explore the market confidentially.

Imagine your ideal client, who gets 5-10 emails every day from other recruiters that they delete immediately, because they all spout the same boring pitch.

Do you think a professionally constructed marketing campaign around this superstar candidate will set you apart from all the other recruiters falling over themselves to get their foot in the door?

Heck yeah!

If you’re talking hiring leaders every week, you’re going to come across a few that are:

1) Motivated to make a move

2) Are a cut above their peers

3) Would love to have you confidentially market them

Marketing top performing candidates is one of the most effective methods of winning new business, especially when the market is full of recruiters who promise the moon, never be heard from again.

Confidentially marketing a top-performing candidate is one of the best calling cards for the quality of your service. Forget empty promises of how great your network is, how awesome your candidates are, or how you’re really passionate about your client’s success. Everyone says that, and no one cares.

What leadership cares about is actual top-performing talent. When you lead with a top-tier candidate, particularly when you are marketing a leadership candidate, it puts you in an entirely new category of recruiter. Instead of bragging about how awesome you are, you are demonstrating the level of candidate you have access to.

It’s a POWERFUL statement.

The best part is, even if you don’t place that candidate you are representing (although you often will if done correctly), it opens up a world of opportunities for you to pick up other searches on other roles.

Again, there is no marketing tactic (if done correctly) more powerful than a properly executed MPC campaign with an A-Player candidate.

This is not a live training program. Instead, you can watch this at your leisure at any time, from the convenience of your smart phone.

All the video lessons are actionable and deadly effective. You can start implementing our advanced MPC tactics immediately.