CONTRARIAN recruitING trainer unveils

A REVOLUTION IN MARKETING CANDIDATES

THE MODERN MPC CAMPAIGN

— OUR NEWEST TRAINING PROGRAM —


NOTE: The program is now LIVE, and available for immediate access.


Do you ever wonder why your recruiting campaigns have much higher open and reply rates than your average business development campaign?


Well, the answer is pretty obvious. But in case you’re not sure, it’s because you have “something-in-hand” while recruiting – something clear, measurable, and objective.

In other words…a real job!

Even if they’re not interested in that role, it is the quality of jobs that you send out to your marketplace that indicates the quality of your clients and your search practice.

…and confidentially marketing a candidate works in much the same way.

Imagine you’ve got a director-level candidate. He’s top-of-class, a high performer promoted everywhere he’s worked, has business awards, was published several times – a real superstar sure-fire placement who wants to explore the market confidentially.

Imagine your ideal client, who gets 5-10 emails every day from other recruiters that they delete immediately, because they all spout the same boring pitch.

Do you think a professionally constructed marketing campaign around this superstar candidate will set you apart from all the other recruiters falling over themselves to get their foot in the door?

Heck yeah!

If you’re talking hiring leaders every week, you’re going to come across a few that are:

1) Motivated to make a move

2) Are a cut above their peers

3) Would love to have you confidentially market them

Marketing top performing candidates is one of the most effective methods of winning new business, especially when the market is full of recruiters who promise the moon, never be heard from again.


Confidentially marketing a top-performing candidate is one of the best calling cards for the quality of your service. Forget empty promises of how great your network is, how awesome your candidates are, or how you’re really passionate about your client’s success. Everyone says that, and no one cares.

What leadership cares about is actual top-performing talent. When you lead with a top-tier candidate, particularly when you are marketing a leadership candidate, it puts you in an entirely new category of recruiter. Instead of bragging about how awesome you are, you are demonstrating the level of candidate you have access to.

It’s a POWERFUL statement.

The best part is, even if you don’t place that candidate you are representing (although you often will if done correctly), it opens up a world of opportunities for you to pick up other searches on other roles.


Again, there is no marketing tactic (if done correctly) more powerful than a properly executed MPC campaign with an A-Player candidate.

This is not a live training program. Instead, you can watch this at your leisure at any time, from the convenience of your smart phone.

All the video lessons are short, actionable, and are deadly effective. You can start implementing our advanced MPC tactics immediately.

WARNING: This is not the same type of MPC training you’ve seen before. I take the traditional MPC approach and turn it on its head, and it gets fantastic results. I’ll be showing you things like:


What your prospects are looking for in an MPC: if you market average candidates, your prospects will see you as an average recruiter. We break down exactly what to look for in a marketable leadership candidate, as well as what questions to ask and what red flags to watch out for.

Messaging Sequences: I share all of our best messaging that you can use over LinkedIn, email, as well as cold-call scripts. We show you exactly how to maximize your open and reply rates.

MPC Landing Pages: not only do we show you how to create confidential candidate dossiers for your MPC’s, but we also give you the templates. Check out this example right here:

Integrating Video Outreach: it’s time to market like its the year we currently live in, and that means using all the tools at your disposal to get in front of the executives who need your service. We break down exactly how to use video to set yourself apart from all your other competitors.

Presenting Your MPC Using Proposal Software: if you use an online proposal system, I show you how to combine your MPC lander (confidential dossier), with your proposal software so you can eliminate the crazy back-and-forth of trying to get an agreement signed. We also throw in a copy of our MPC agreement too.


NOTE: This program has just gone live, and is available immediately right in our mobile app (and desktop access as well).


THE INVESTMENT?

ONLY $247

CLIENT LOVE


Brian Polansky: Founder | Top Value Recruitment

I have never had anyone speak to me indirectly (through his marketing) in a way where they understand my world and my struggles more than David.


It was obvious. This guy gets it. He has lived it. Breathed it. Been successful at it…and now taught my peers how to turn the game on its head.


David’s program was the single greatest professional investment I have ever made.


I had my best 6 months in business ever…during covid. Because of his tutelage.


He has a model for success, he genuinely cares, and he is there to help.

Hanna Prinsloo: Founder | Stratsource

David is simply an amazing coach and teacher. I have learned so much on his Accelerator course, it has sharpened my skills in so many more ways than I could ever imagine.

His generous spirit, extraordinary knowledge, original approach – it is all amazing and fun! And you get the training from the frontlines, from someone who is in the business daily, testing, adjusting, growing. I found that so valuable, because all my past trainers didn’t work ‘in’ the business any longer; so there was a certain disconnect with what happens in the field every day. With David it’s always cutting edge, nothing stale here!

Josh Matthews: Founder | Endeavor Staffing

I’d already had a 20-year career in recruiting and staffing and a pretty darn good one at that. But I wanted to have a significant change in how I actually approached business and find out ways that I could have a small company but be able to have the reach of a much larger company.


And with his guidance, training, his program and the lighthouse methodology, I’ve been able to do just that. A lot of people can say this, but I don’t even make sales calls anymore, and I’m busy as I want to be. If you’re going to have a coach…I can’t think of anyone better than David Stephen Patterson.


It’s been the best decision I’ve made in my career.

Karen Sturgeon: President | KLA Industries

David is the most hands-on coach and recruiter trainer I have ever worked with. He has a deep understanding of the most up to date marketing tools and processes and applied it to the Executive Search Business, which is in dire need of an overhaul.


I have used his many suggestions to update my tired systems and processes, making recruiting a whole lot more enjoyable and profitable!


Engaging, and a very personable personality, available, and accessible is what keeps me coming back!

Nicolas Greppo: Founder | Le Recruteur Data

David is both an outstanding coach and one of the best players in our industry. …let me tell you a bit about the results.


The very first time I pitched my higher level offer, I got the equivalent of over 120,000 euros worth of exclusive retained search. And now, as we speak, I never work weekends, I only work exclusives. And I never discount my fees.


And beyond that, it’s such a peace of mind to realize that you’re not playing in the same league anymore. I mean, I don’t want to sound arrogant, but it’s really a change of paradigm in terms of how you position yourself and how you deliver your services to your clients and the value that you bring to your clients and also the candidates you work with.

Jay Veniard: CEO | Ventech Search

…this program is a no brainer. It’s changed my business. It’s changed the way that I approach recruiting and it changes the way that both hiring managers and candidates approach me.


So I am now fully completed with the program and I am sitting on right now, just from people that have contacted me through the marketing efforts that DSP taught me, I’m sitting on just under $300,000 in active searches.


This is a game changer. And if you want to change the game, if you want to change the way you approach recruiting and have a much better time, more stable income, more stable cash coming in, this is the way to go.

Laura Gonzalez: Founder | CDM Search

I would highly recommend David to anyone who believes, as I do, that digital marketing is the way to take your business to the next level.


He is not only an amazing recruiter, but also an incredible coach and mentor – I can honestly say that I got a lot more than what I signed up.


David not only shares his expertise in marketing but also many incredible tools that I already started using and know will continue to use.


He is a genuine and authentic guy who goes above and beyond to help and share his knowledge – I truly enjoy the coaching and look forward to our weekly group calls, they are not only full of knowledge but also funny and engaging! Without a doubt he is the best!

Erin Monahan: Founder | EFM Recruiting

David is a Master Recruiter coach!


He really is an expert in so many areas and is willing to share all of his knowledge. I have no idea how he has all of his energy or time, it’s pretty mindblowing.


The money I spent on the program, I have received tenfold back in my business already. I have learned so much in terms of marketing and sales especially – he knows every tool out there you could possibly know for your business and how to make it better. There is so much content in this program I struggle to finish it all, but it is so helpful. It is like graduate school for Recruiters.


I almost don’t want to get the secret out to other Recruiters in the business and keep it to myself but he has done so much for me already I have to do something back for him!

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