Marketing top performing candidates is one of the most effective methods of winning new business, especially when the market is full of recruiters who promise the moon, never be heard from again…

Confidentially marketing a top-performing candidate is one of the best calling cards for the quality of your service. Forget empty promises of how great your network is, how awesome your candidates are, or how you’re really passionate about your client’s success. Everyone says that, and no one cares!

What leadership cares about, is actual top-performing talent. When you lead with a top-tier candidate, particularly when you are marketing a leadership candidate, it puts you in an entirely new category of recruiter. Instead of bragging about how awesome you are, you are demonstrating the level of candidate you have access to….

It’s a POWERFUL statement.

The best part is, even if you don’t place that candidate you are representing (although you often will if done correctly), it opens up a world of opportunities for you to pick up other searches on other roles —

Again, there is no marketing tactic (if done correctly) more powerful than a properly executed MPC campaign with a leadership candidate.

So here’s the deal: I’m offering a special deal on our Modern MPC Campaign course, showing you step-by-step how to put together and run one of the most powerful campaigns you will ever run for your practice…

If you opt in for this program, you’ll get it at the reduced price of $197, instead of what I currently sell it for – $247

I’ve got a ton of goodies in this program, specifically a template for our Confidential Candidate Dossier (like a confidential landing page for a candidate…see above image for an example).