We are seeing it happen in real time right now, with new layoffs being announced daily, banks failing, and the tech sector in turmoil.
THE GOOD: FORTUNES ARE MADE IN RECESSIONS
While many recruiters are flushed out, the ones who are prepared become stronger, bigger, more profitable, and create wealth for themselves, their team, and their families.
WHETHER YOU ARE FLUSHED OUT OR COME OUT STRONGER
IS ENTIRELY UP TO YOU
IF I HAVEN'T SCARE YOU OFF YET, LET ME ASK YOU A QUESTION
ARE YOU PREPARED?
Politics aside, we can see the writing on the wall. Over the last couple of years, recruiters have been living high on the hog and gorging themselves on a tight labor market.
But if you look at some of the 'normies' out there (ya know...regular people with ‘real’ jobs) they're feeling the hurt. And while to them they're feeling the effects of a recession, for us on the agency side of things we've been well-insulated --
It's important not to lose sight of what’s coming down the pike for us, and it’s the smart recruiters who are getting ready to ride out the storm while the rest are going to be in for a rude awakening:
RECESSION IS COMING HERE AND THERE'S NO DENYING IT AT THIS POINT.
I've been preaching this for a while now, ever since 2017 (broken record anyone?).
And now that you can see it right in front of you, it seems that every Tom, Dick, and Harry is an economic expert now...
(after their stints as pandemic experts and foreign affairs experts of course)
I see the way this is starting to affect recruiters. When I talk to you folks on the front lines, I always make it a point to ask what you're hearing from your clients and candidates.
You see, what makes a recession a recession is the change in our clients and candidates behavior.
And you better believe they are gearing up for it right now.
There’s a better than even chance that right now, your clients’ leadership teams are in cost-cutting mode, big-time.
That means (you guessed it) hiring freezes, potential layoffs, spinning off business units, shutting off investment in non-essential projects, etc:
...AND THIS IS ONLY THE BEGINNING
I’m willing to bet that many of you have heard the first rumblings of this from your clients, or have heard your candidates start to show reluctance to make major career moves.
I have, and many of my clients have as well.
Bottom-line, I fully expect over the next six months to see across the board layoffs affecting 5-10% of the workforce in many industries. In some sectors, it will be much higher. In others, nothing.
But in the average…yeah it's coming.
Do you think that will influence your bottom line?
SURE AS A FROG’S BUTT IS WATERTIGHT, IT WILL.
But fear not. I have a game-plan ready for you, and I cover all of this in our most important training program, that I haven't offered for sale since last year:
Because believe me, the best time to prepare for a recession is before a recession...
...and there's not a whole lotta time left.
But if you start NOW, you'll have time to lay down the groundwork necessary to not only survive but to actually grow and thrive during the recession.
But you need to start now.
Recessions are where fortunes are made, but only when you plug all the leaky holes in your practice that the roaring recruiting economy of the last decade compensated for, notwithstanding that little 'pandemic hiccup.'
"ALRIGHT DAVID...WHAT'S IN THE PROGRAM?"
I'm so glad you asked my friend.
This program is based on an insanely-popular email series I put out this year, and I massively expanded the program and made it a 'soup-to-nuts' course designed to prepare you for the 2024 recession.
In this program, I'm going to show you how to not only protect yourself and your business in this recession, but to thrive and dominate your market.
...and in the process, create an obscenely profitable (and Recession-Proof) practice.
In this program, I cover everything from Cash Management, Financial Planning, Productivity, Prospecting, Marketing, Client Management, Operations, and a ton more I haven't covered here.
No stone is left unturned, and with this program, you'll have a rock-solid and step-by-step game plan.
In this killer program, you'll receive 21 lessons, each of them building upon the previous others:
CHECK OUT THE CURRICULUM BELOW
Click each of the main topics to see what's included:
THE RIGHT ORDER: It's not just what you need to do, but the order in which you do it. In this lesson, I'll show you how to structure the recession-proofing of your practice in a way that flows rather than trying to 'muscle it.'
1: YOUR NORTH STAR: How can you or your team get to where you want to go if you don't know where the destination is? In this lesson, show you how to create a vision for your practice that will motivate you and your team to grind it out through the rough days ahead.
2: BEATING RESISTANCE: In this lesson, we're going to be killing the imposter inside of you, and releasing the real you. This is where you get your head back in the game and unlock your mental hardwiring to produce motivation at will.
3: WHAT IS YOUR ONE THING: Distraction is the enemy of achievement. In this lesson, I'll show you how to identify your most important daily priority and focus on it with laser-like intensity. With consistent discipline around your daily ONE thing, you'll be shocked at how fast you can recession-proof your practice.
4: PLANNING THROUGH CHAOS: Chaos sows confusion, confusion leads to inaction, and inaction leads to the death of your practice. You'll learn my unique planning method where you'll align Tactical Weeklies, Bridging Monthlies, and Strategic Quarters so you can drive real progress despite disruption. With the right planning, you can create order and opportunity out of any situation.
5: XDS TIME AUDIT: Lack of time prevents growth. In this lesson, discover how to free up 5-10 hours every week for the high-value work of recession-proofing your practice. Applying the strategies in this training will help you regain control of your time, allowing you to invest your freed-up hours into transforming your practice.
6: ELITE PRODUCTIVITY: Your success depends on your consistent execution. I'll show you how to maximize your productivity and achieve than you ever thought possible each day. Learn the workflows, tools, and tactics used by the top 1% to overcome distractions and operate with ruthless efficiency.
7: ANNUAL PLANNING: Let's be real. Most recruiters' annual plans, well, STINK! The lack of an effective annual planning is the reason why most recruiters rarely achieve their personal goals. In this lesson, I'll be breaking down the right way to create an annual plan that's not only achievable, but also unbreakable.
8: STRATEGIC WAR GAME PLANNING: We all know the saying: "Proper planning prevents poor performance." Unfortunately, very few recruiters properly plan, beyond just compeiling a call list for the day. This lesson changes that, and I'll be showing you how to think and plan strategically to outmaneuver the competition.
9: ANALYZING THE COMPETITION: Your business doesn't operate in a vacuum, and neither do your clients (and the prospects and candidates you want to work with). You can't even begin to put together a decent plan for your practice without knowing your competitors better than they know themselves. This lesson walks you though step-by-step how to do so.
10: CREATE YOUR HIGHER-LEVEL OFFER: In a recession, recruiters are a commodity, all offering the same services for the same price, all the same platitudes of "We find the best people." This lesson will teach you how to develop a higher-level offer that sets you apart as the expert consultant that companies need, not just another recruiter. If you want to stand out from the crowd with an innovative offer and premium positioning, this lesson is for you.
11: MAPPING YOUR MARKET: Your network and database are your most valuable assets. Yet most recruiters don't intentionally build them. In this lesson, learn you'll how to strategically build your database and pipeline, you can nurture your network and convert prospects into satisfied clients, and candidates into happy hires.
12: YOUR OPERATIONAL MACHINE: Your business is a machine. Now it could be a well-oiled machine ready for battle, or it could be a beat up old jalopy. I'm going to guess it's probably more like the latter. But worry not… This lesson will show you exactly how to turn your practice into a machine ready to ride high in this next recession.
13: YOUR OPERATIONAL MACHINE: In this lesson I'm going to introduce you to an entirely new way to look at your business. Through this lens, you will see every piece of your business, from your outbound prospecting, to your inbound marketing, to your sales process, to your recruiting process, all the way to your operations, are all interlinked.
14: CASH FLOW & FINANCIALS: It's time to get your finances in order. The sooner you take control, the better prepared you'll be to navigate economic challenges. In this lesson, I'll introduce you to our CFO Financial Dashboard to plan your year the right way. Learn to forecast, manage cash flow, analyze metrics, and make data-driven decisions. With a strong understanding of your numbers, you can confidently adjust your sails to ride out these stormy financial waters.
15: YOUR USER-INTERFACE: HIRING A VA: To recession-proof your business, you need to free yourself from low-value tasks. The key is to fire yourself from mundane activities so you can work on high-impact initiatives. In this lesson, learn how hiring the right VA the right way can more than double your productivity. With more time and space to think strategically, you can accelerate your growth when everyone else is running scared.
16: BUILDING A ROCKSTAR TEAM: As an industry, we claim to be masters of all things recruitment, yet when the tables turn and we need to hire the cream of the crop, most recruiters fumble. It's time to obliterate this ironic state of affairs once and for all, by showing you how to bring in all-star talent during a market contraction.
17: HIGH-OCTANE PROSPECTING: In a recession, effective outreach is more important than ever. It's time to dedicate focused effort on hunting new opportunities. In this lesson, I'll walk you through key prospecting concepts to maximize your return on outreach. Learn how to identify ideal targets, craft compelling messaging, persist through objections, and optimize your systems. With the right strategy and skills, you can cut through the noise to connect with your best prospects. Now is the time to fill your pipeline and power your business forward.
18: BOOKING MEETINGS & BUILD RELATIONSHIPS: Connecting with prospects starts with getting initial replies to your outreach. In this lesson, learn MY proven methods to get more responses and open the door for engagement. Then discover how to nurture those replies into productive sales meetings. With the right approach, you can turn prospects into partners. Master the art of booking meetings and forging genuine connections.
19: CONVERTING LEADS TO CLIENTS: In this lesson, I'll be showing you a step-by-step method on how to move away from vendor list contingency and start working on engaged and retained search. And yes, it's possible to do so in a recession, if you know how. Keep in mind, this is nothing like traditional retainer training. If you ask a retained recruiter how to sell retainers, they'll tell you how to sell retainers to companies trying to decide between which retained firm they want to use. It's useless if you're trying to upgrade a contingency client to a retainer model. It's a totally different sell. I'm going to show you the step-by-step method to make that happen, in a way that I successfully modified from the SaaS industry (yes, really).
20: PROOF MARKETING: Talk is cheap, results get attention. In this lesson, discover how to showcase real proof and social proof to build credibility. Learn how case studies, and testimonials differentiate you. Earn trust by highlighting satisfied clients and celebrate your wins authentically. With compelling proof, you can overcome objections and skepticism, and is the secret to 'smooth-as-butter' closes.
21: DEMAND GENERATION: In this session, I'll be teaching you a concept called demand generation. What does that mean? Well…the purpose of social media marketing, content marketing, newsletters, value content, and the like, is to increase demand for what you have to sell. But here's the kicker…the way it's taught is just plain doesn't work. If anyone ever sells you on their "inbound leads on demand" system, they are LYING. Yes, inbound leads are a thing. But where demand generation really shines is when used to make your outbound activities even more effective. In other words…I'll show you how to operate your outbound campaigns within your "inbound" content marketing campaigns to create a lethal one-two combination. Let your competition bang their heads against the wall trying to get their 'opt-in' style funnel to work.
Check Out What Many Of Our Past Students Have Said About Our Trainings:
*There's a TON more, but we have to stop at some point, but I have some more at the bottom of this righteous sales page
We've Worked With Over 450 Badass Firms Around The World. Here's What Some Of Them Have To Say:
"...this program is a no brainer. It's changed my business. It's changed the way that I approach recruiting and it changes the way that both hiring managers and candidates approach me."
"This is a game changer. And if you want to change the game, if you want to change the way you approach recruiting and have a much better time, more stable income, more stable cash coming in, this is the way to go."
Jay Veniard: Founder | Ventech Search
"I have been recruiting for over 20 years. Throughout those years, I have learned a lot from various trainers within the industry. They taught me the nuts & bolts of recruiting – essentially, how to work ‘in my business.’"
"David took me to the next level and taught me how to ‘work on my business’ – building the systems, processes, procedures and follow the best practices in order to capitalize on today’s digital age tools."
Pierre Clemenceau: President | Real Time Recruiting
"He knows what he’s doing. He’s smart. He’s got it going on. We all know it. You see it. I see it. It’s hard not to see it. The program itself is absolutely amazing. I couldn’t recommend it more. Your only limitations are yourself."
"The amount of effort and work that he puts into really building your business and helping you understand how to run a successful business is incredible and it’s it’s worth every penny. It’s absolutely amazing."
James Aiken: Founder | Legacy Search
"Gotta tell ya, David has it down. He is right on the money. He truly is a recruiter for the digital age. Lots of energy, he is very motivating and keeps you on your toes and actually makes it very enjoyable. He shows you step by step not just what to do, but how to do it."
"But if you wanna know what really sets him apart is his generosity. He treats you like a partner and shares things w/ the group that are intrinsic to his business, that he has taken years to develop and have made him successful. He puts a lot into it and frankly gives damn about his clients. Always makes time for his clients if you need to discuss anything with him. Well worth more than I paid."
Nick Mancino: President | Velocity Staffing
"David is a master of so many things. Marketing, Selling, Recruiting, Digital Technology, but as a client, I found David to be patient, always ready to share just a little more, going above and beyond, giving everything and making sure his clients have a deep understanding of everything he covers."
"He’s personable, tells stale jokes, but makes us laugh as he is so human in his approach. I’ve learned more about how to take my business further and farther in my training with David than I have in my entire 15-year career in recruitment."
Cass Murray: Founder | CLM Careers
"David is the most hands-on coach and recruiter trainer I have ever worked with. He has a deep understanding of the most up to date marketing tools and processes and applied it to the Executive Search Business, which is in dire need of an overhaul."
"I have used his many suggestions to update my tired systems and processes, making recruiting a whole lot more enjoyable and profitable! Engaging, and a very personable personality, available, and accessible is what keeps me coming back!"
Karen Sturgeon: President | KLA Industries
"David is an amazing coach, mentor and trainer on all things recruiting and marketing. The content he has put together is very robust and if you follow his advice you will see your practice grow! One thing I most appreciate is that he is always available to answer questions and he works tirelessly to do more and more and then even more for his clients….I don’t know how he has the time and energy, but he does!"
Melissa Quist: Founder | My Marketing Recruiter
"I would highly recommend David to anyone who believes, as I do, that digital marketing is the way to take your business to the next level. He is not only an amazing recruiter, but also an incredible coach and mentor – I can honestly say that I got a lot more than what I signed up."
"David not only shares his expertise in marketing but also many incredible tools that I already started using and know will continue to use. He is a genuine and authentic guy who goes above and beyond to help and share his knowledge – I truly enjoy the coaching and look forward to our weekly group calls, they are not only full of knowledge but also funny and engaging! Without a doubt he is the best!"
Laura Gonzalez: Founder | CDM Search
"David is a Master Recruiter coach! He really is an expert in so many areas and is willing to share all of his knowledge. I have no idea how he has all of his energy or time, it’s pretty mindblowing."
"The money I spent on the program, I have received tenfold back in my business already. I have learned so much in terms of marketing and sales especially – he knows every tool out there you could possibly know for your business and how to make it better. There is so much content in this program I struggle to finish it all, but it is so helpful. It is like graduate school for Recruiters."
Erin Monahan: Founder | EFM Recruiting
"David’s content is cutting edge, drawn from his personal headhunting success and experience, and delivered with his high energy, no BS style. You will walk away inspired to take your head hunting business and / or recruiting career to the next level! Truly it’s helped me to transform my business."
"…it provided me with the knowledge, the skills, the confidence and also just the motivation to really take my business to the next level. I am completely shocked with how quickly things have transformed and changed for me and I couldn’t be more grateful!"
Rosalie Hughes: Founder | Hughes Recruitment
"David has been a great asset to me and my organization. His mentoring and advice has helped me build my brand and business. I highly recommend David to anyone I know. Many of his principles translate to other industries as well. David is down to earth and is genuinely looking to help anyone he works with."
Irvin White III: Founder | On The Money Search
"The thing that really leapt out to me was he’s a guy who’s training in recruitment but is actually running his own headhunting business. So everything he teaches has been tested in real time, sometimes in the same way that I’m running with it as well. So I love that he’s a guy that can walk the walk, and the talk."
“Ive got some awesome things coming out to industry that are groundbreaking in Australia that I attribute directly to DSP and to this course. So my only recommendation is that if you are a recruiter in Australia, don’t buy this course. There’s nothing to see here. Move along…"
Kara Atkinson: President | SPARC Network
"David Patterson, or as he is warmly referred to in our group as ‘DSP’ has an amazing and uncanny ability to convey and teach the ever growing and expanding world of recruitment, executive search and headhunting."
"His techniques are modern, innovative, stylish and overall fun. David is eloquent with his words, and has a strong ability to listen. If you are a recruiter, and need to know the secrets to growing your business, then DSP is for you. I can say that I spent hours and days with David and I could do it all again as it never gets boring."
Clinton Hasenberg: Sales Director | BT
"David is both an outstanding coach and one of the best players in our industry. The very first time I pitched my higher level offer, I got the equivalent of over 120,000 euros worth of exclusive retained search. And now, as we speak, I never work weekends, I only work exclusives. And I never discount my fees."
"It’s such a peace of mind to realize that you’re not playing in the same league anymore. I mean, I don’t want to sound arrogant, but it’s really a change of paradigm in terms of how you position yourself and how you deliver your services to your clients and the value that you bring to your clients and also the candidates you work with."
Nicolas Greppo: Founder | Le Recruteur Data
"I’d already had a 20-year career in recruiting and staffing and a pretty darn good one at that. But I wanted to have a significant change in how I actually approached business and find out ways that I could have a small company but be able to have the reach of a much larger company."
"And with his guidance, training, his program and the lighthouse methodology, I’ve been able to do just that. A lot of people can say this, but I don’t even make sales calls anymore, and I’m busy as I want to be. If you’re going to have a coach…I can’t think of anyone better than David Stephen Patterson. It’s been the best decision I’ve made in my career."
Josh Matthews: Founder | Endeavor Staffing
"I have never had anyone speak to me indirectly (through his marketing) in a way where they understand my world and my struggles more than David. It was obvious. This guy gets it. He has lived it. Breathed it. Been successful at it…and now taught my peers how to turn the game on its head."
"David’s program was the single greatest professional investment I have ever made. I had my best 6 months in business ever…during covid. Because of his tutelage. He has a model for success, he genuinely cares, and he is there to help."
Brian Polansky: Founder | Top Value Recruitment
"David is simply an amazing coach and teacher. I have learned so much on his Accelerator course, it has sharpened my skills in so many more ways than I could ever imagine."
"His generous spirit, extraordinary knowledge, original approach – it is all amazing and fun! And you get the training from the frontlines, from someone who is in the business daily, testing, adjusting, growing. I found that so valuable, because all my past trainers didn’t work ‘in’ the business any longer; so there was a certain disconnect with what happens in the field every day. With David it’s always cutting edge, nothing stale here!"