The Lighthouse Method™ Guide: Version 3.0
The Ultimate Sales + Marketing Guide
For High-Capacity Executive Recruiters + Search Firm Owners Who Want To Scale 2-5Xs In Record Speed
While RecessionPROOFING Their Business
In this 225-page guide, I lay out both the strategic theory AND the tactical deployment of The Lighthouse Method™: a seamless Sales + Marketing System that not only will help you punch above your weight-class, but will RecessionPROOF your recruitment practice against the coming economic brick wall we’re about to hit.
In 2017, we released first Lighthouse Method™ Guide
In 2018, we released second Lighthouse Method™ Guide
Get ready for our most expansive version yet…
You’re A High-Capacity Executive Recruiter Or Search Firm Owner With A Consistent Track Record Of Success
But you don’t want to be one of the thousands of firms flushed out of the market in the next recession.
No matter how you slice it, you don’t want to use an economic recession as an excuse to stick your head in the sand, but you want to use this as a way to capture more market share, move into new markets, hire top-level recruiters you may not have gotten otherwise (but couldn’t before), and give them a reason to stay when the market recovers.
If I’ve Just Described You To A “T,” Then This Guide Is Exactly What You Need.
Forge Your Legacy
Our economy is ‘recovering’, but you’re not blind to the reality that governments around the world are borrowing from our future generations by injecting MASSIVE amounts of newly printed money into the system, all while big multi-national search firms with fat marketing budgets gobble up more and more of YOUR market-share. You need to be nimble and pivot fast if your practice is going to survive, let alone thrive. But if you do it right…there is a WORLD of opportunity out there.
Learn How To Dominate Your Niche And RecessionProof Your Business
And Build An End-To-End Sales & Marketing System That Competes & Wins Against The Big-Name Brands
We Help Ambitious Firms Punch Above Their Weight-Class
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Client Love
“Gotta tell ya, David has it down. He is right on the money. He truly is a recruiter for the digital age.”
“Lots of energy, he is very motivating and keeps you on your toes and actually makes it very enjoyable. He shows you step by step not just what to do, but how to do it.”
“But if you wanna know what really sets him apart is his generosity. He treats you like a partner and shares things that are intrinsic to his business, that he has taken years to develop and have made him successful. He puts a lot into it and frankly gives damn about his clients. Always makes time for his clients if you need to discuss anything with him.”
Nick Mancino
President | Velocity Staffing
“David is an amazing coach, mentor and trainer on all things recruiting and marketing.”
“The content he has put together is very robust and if you follow his advice you will see your practice grow!”
“One thing I most appreciate is that he is always available to answer questions and he works tirelessly to do more and more and then even more for his clients….I don’t know how he has the time and energy, but he does!”
Melissa Quist
Founder | Road2Talent
Rosalie Hughes
Founder | Hughes Recruitment
Nicolas Greppo
Founder | Silicon Executive Search
“David has been a great asset to me and my organization.”
“His mentoring and advice has helped me build my brand and business.”
“I highly recommend David to anyone I know. Many of his principles translate to other industries as well.”
“David is down to earth and is genuinely looking to help anyone he works with.”
Irvin White III
CEO | On The Money Talent Partners
“David is a master of so many things. Marketing, Selling, Recruiting, Digital Technology, but as a client, I found David to be patient, always ready to share just a little more, going above and beyond, giving everything and making sure his clients have a deep understanding of everything he covers.
“He’s personable, tells stale jokes, but makes us laugh as he is so human in his approach.”
“I’ve learned more about how to take my business further and farther in my training with David than I have in my entire 15-year career in recruitment..”
Cass Murray
Founder | CLM Careers
Rob Thomas Jr
Managing Partner | Teema Group
“David is my go-to when I am looking for marketing or recruiting advice.”
“He has a ton of knowledge and goes above and beyond when you work with him.”
“He has a proven system that, without a doubt, will help you get more and better clients.”
Chris Stinson
Managing Director | The Kas Group
“David is simply an amazing coach and teacher. I have learned so much on his Accelerator course, it has sharpened my skills in so many more ways than I could ever imagine.”
“His generous spirit, extraordinary knowledge, original approach – it is all amazing and fun! And you get the training from the frontlines, from someone who is in the business daily, testing, adjusting, growing. I found that so valuable, because all my past trainers didn’t work ‘in’ the the business any longer; so there was a certain disconnect with what happens in the field every day.”
“With David it’s always cutting edge, nothing stale here!”
Hanna Prinsloo
Founder | Stratsource
Josh Matthews
President | Endeavor Staffing
“I have been recruiting for over 20 years. Throughout those years, I have learned a lot from various trainers within the industry.”
“They taught me the nuts & bolts of recruiting – essentially, how to work ‘in my business.'”
“David took me to the next level and taught me how to ‘work on my business’ – building the systems, processes, procedures and follow the best practices in order to capitalize on today’s digital age tools.”
Pierre Clemenceau
President | Real Time Recruiting
Jay Veniard
CEO | VenTech Search Group
“David is the most hands-on coach and recruiter trainer I have ever worked with. He has a deep understanding of the most up to date marketing tools and processes and applied it to the Executive Search Business, which is in dire need of an overhaul.”
“I have used his many suggestions to update my tired systems and processes, making recruiting a whole lot more enjoyable and profitable!”
“Engaging, and a very personable personality, available, and accessible is what keeps me coming back!”
Karen Sturgeon
President | KLA Industries
“I would highly recommend David to anyone who believes, as I do, that digital marketing is the way to take your business to the next level.”
“He is not only an amazing recruiter, but also an incredible coach and mentor – I can honestly say that I got a lot more than what I signed up.”
“He is a genuine and authentic guy who goes above and beyond to help and share his knowledge – I truly enjoy the coaching and look forward to our weekly group calls, they are not only full of knowledge but also funny and engaging! Without a doubt he is the best!”
Laura Gonzalez
Founder | CDM Search
Kara Atkinson
CEO | Kara Atkinson Executive Search
“David Patterson is a top Executive Search professional and coach that walks the talk.”
“He has given me priceless tools for my tool-belt that have positively affected my career. Because of David, I am now utilizing bleeding edge technology in the search business and it is noticeable I have the edge over the competition.”
“Beyond technical and marketing expertise, David has helped build my confidence and has reignited my passion for the Executive search business.”
“I am now an independent recruiter earning well into six figures.Thank you for being my coach David and taking me, my clients, and my candidates to the next level.”
William Spengler
Founder | Frederick Fox
James Aiken
Founder | Legacy Search
“David is a Master Recruiter coach! He really is an expert in so many areas and is willing to share all of his knowledge. I have no idea how has all of his energy or time, it’s pretty mindblowing.”
The money I spent on the 7 Figure Headhunter Accelerator Program, I have received tenfold back in my business already. I have learned so much in terms of marketing and sales especially – he knows every tool out there you could possibly know for your business and how to make it better. There is so much content in this program I struggle to finish it all, but it is so helpful. It is like graduate school for Recruiters.”
“I almost don’t want to get the secret out to other Recruiters in the business and keep it to myself but he has done so much for me already I have to do something back for him!”
Erin Monahan
Founder | EFM Recruiting
Ken Middleton
Founder | YourDevOpsRecruiter