Do You Want To Build A Best-In-Class Search Firm?
In The Middle Of The Greatest Recession We've Ever Faced?
Omnipresence & Relevancy Is The Answer
Or In Other Words, Showing Up With The Right Message, To The Right Hiring Executives, At The Right Time [RELEVANCY], On The Right Channels Consistently Over Time [OMNIPRESENCE]
You Achieve The Holy Grail Of Marketing: MINDSHARE
…Creating Mindshare [MARKETSHARE] When Your Competitors Are Struggling To Stay Afloat Does More Than Recession-Proof Your Business
It 'FUTURE-PROOFS' Your Business
…And Let's You Go Back To Being The Hunter That You Were Born To Be
Join 350+ Rockstar Search Firm Owners…
Over 350 Clients & Counting
“Gotta tell ya, David has it down. He is right on the money. He truly is a recruiter for the digital age."
"Lots of energy, he is very motivating and keeps you on your toes and actually makes it very enjoyable. He shows you step by step not just what to do, but how to do it."
"But if you wanna know what really sets him apart is his generosity. He treats you like a partner and shares things that are intrinsic to his business, that he has taken years to develop and have made him successful. He puts a lot into it and frankly gives damn about his clients. Always makes time for his clients if you need to discuss anything with him."
President | Velocity Staffing
"I have never had anyone speak to me indirectly (through his marketing) in a way where they understand my world and my struggles more than David."
"It was obvious. This guy gets it. He has lived it. Breathed it. Been successful at it…and now taught my peers how to turn the game on its head"
"David's program was the single greatest professional investment I have ever made."
"I had my best 6 months in business ever…during covid. Because of his tutelage."
"He has a model for success, he genuinely cares, and he is there to help."
CEO | Top Value Recruitment
“David is an amazing coach, mentor and trainer on all things recruiting and marketing."
"The content he has put together is very robust and if you follow his advice you will see your practice grow!"
"One thing I most appreciate is that he is always available to answer questions and he works tirelessly to do more and more and then even more for his clients….I don't know how he has the time and energy, but he does!"
Founder | Road2Talent
Founder | Hughes Recruitment
Founder | Silicon Executive Search
“David has been a great asset to me and my organization."
"His mentoring and advice has helped me build my brand and business."
"I highly recommend David to anyone I know. Many of his principles translate to other industries as well."
"David is down to earth and is genuinely looking to help anyone he works with."
Irvin White III
CEO | On The Money Talent Partners
“David is a master of so many things. Marketing, Selling, Recruiting, Digital Technology, but as a client, I found David to be patient, always ready to share just a little more, going above and beyond, giving everything and making sure his clients have a deep understanding of everything he covers.
"He's personable, tells stale jokes, but makes us laugh as he is so human in his approach."
"I've learned more about how to take my business further and farther in my training with David than I have in my entire 15-year career in recruitment.."
Founder | CLM Careers
Rob Thomas Jr
Managing Partner | Teema Group
“David is my go-to when I am looking for marketing or recruiting advice."
"He has a ton of knowledge and goes above and beyond when you work with him."
"He has a proven system that, without a doubt, will help you get more and better clients."
Managing Director | The Kas Group
"David is simply an amazing coach and teacher. I have learned so much on his Accelerator course, it has sharpened my skills in so many more ways than I could ever imagine."
"His generous spirit, extraordinary knowledge, original approach – it is all amazing and fun! And you get the training from the frontlines, from someone who is in the business daily, testing, adjusting, growing. I found that so valuable, because all my past trainers didn't work 'in' the the business any longer; so there was a certain disconnect with what happens in the field every day."
"With David it's always cutting edge, nothing stale here!"
Founder | Stratsource
President | Endeavor Staffing
"I have been recruiting for over 20 years. Throughout those years, I have learned a lot from various trainers within the industry."
"They taught me the nuts & bolts of recruiting – essentially, how to work 'in my business.'"
"David took me to the next level and taught me how to 'work on my business' – building the systems, processes, procedures and follow the best practices in order to capitalize on today’s digital age tools."
President | Real Time Recruiting
CEO | VenTech Search Group
“David is the most hands-on coach and recruiter trainer I have ever worked with. He has a deep understanding of the most up to date marketing tools and processes and applied it to the Executive Search Business, which is in dire need of an overhaul."
"I have used his many suggestions to update my tired systems and processes, making recruiting a whole lot more enjoyable and profitable!"
"Engaging, and a very personable personality, available, and accessible is what keeps me coming back!"
President | KLA Industries
"I would highly recommend David to anyone who believes, as I do, that digital marketing is the way to take your business to the next level."
"He is not only an amazing recruiter, but also an incredible coach and mentor – I can honestly say that I got a lot more than what I signed up."
"He is a genuine and authentic guy who goes above and beyond to help and share his knowledge – I truly enjoy the coaching and look forward to our weekly group calls, they are not only full of knowledge but also funny and engaging! Without a doubt he is the best!"
Founder | CDM Search
CEO | Kara Atkinson Executive Search
“David Patterson is a top Executive Search professional and coach that walks the talk."
"He has given me priceless tools for my tool-belt that have positively affected my career. Because of David, I am now utilizing bleeding edge technology in the search business and it is noticeable I have the edge over the competition."
"Beyond technical and marketing expertise, David has helped build my confidence and has reignited my passion for the Executive search business."
"I am now an independent recruiter earning well into six figures.Thank you for being my coach David and taking me, my clients, and my candidates to the next level."
Founder | Frederick Fox
"David Patterson, or as he is warmly referred to in our group as 'DSP' has an amazing and uncanny ability to convey and teach the ever growing and expanding world of recruitment, executive search and headhunting.
His techniques are modern, innovative, stylish and overall fun. David is eloquent with his words, and has a strong ability to listen.
If you are a recruiter, and need to know the secrets to growing your business, then DSP is for you. I can say that I spent hours and days with David and I could do it all again as it never gets boring.
If you want to learn, if you want to grow, if you want to find your inner self I highly recommend David to be your guide."
Senior Executive Recruiter | Jefferson Maguire
Founder | Legacy Search
“David is a Master Recruiter coach! He really is an expert in so many areas and is willing to share all of his knowledge. I have no idea how has all of his energy or time, it's pretty mindblowing."
The money I spent on the 7 Figure Headhunter Accelerator Program, I have received tenfold back in my business already. I have learned so much in terms of marketing and sales especially – he knows every tool out there you could possibly know for your business and how to make it better. There is so much content in this program I struggle to finish it all, but it is so helpful. It is like graduate school for Recruiters."
"I almost don't want to get the secret out to other Recruiters in the business and keep it to myself but he has done so much for me already I have to do something back for him!"
Founder | EFM Recruiting
Founder | YourDevOpsRecruiter
The Challenges You Face
You’re In The Business Of Connecting Hard-To-Find Talent With
Companies That Are Changing The World
Let’s face it. In a good economy, recruiting really isn't that hard if you hustle enough.
In a booming economy it gets even easier, and placements seem to happen despite the corners most recruiters cut.
Unfortunately, what is hard is building a long-term relationships with the top hiring executives in your niche that view you as a trusted advisor and not just a resume broker.
…and in a down economy, it's almost impossible.
Particularly as more and more recruiters enter the field of play.
(after layoffs, many in industry try their hand at recruiting, and laid-off recruiters oftentimes try going independent)
…and it’s getting harder every year as more and more recruiters enter the field of play.
Not only (counter-intuitively) are more recruiters entering the market than ever before, but the very nature of the recruiting industry has changed dramatically over the last decade with the introduction of social media platforms such as LinkedIn, Facebook, and YouTube, as well as content marketing, email marketing, online advertising, SEO, etc).
Because of all these different channels of communication, and with recruiters starting to become desperate, your ideal clients are bombarded daily with cold-calls, email messages, LinkedIn connection requests, advertisements, content, etc, all offering to do what you do at a much lower price.
It’s enough to make anyone’s head spin.
Your prospects have more choice than ever before, and with every recruiter offering the same vanilla-service as everyone else (putting butts in seats at a discount), you have a Red-Ocean environment where you have to constantly hustle and grind every day just to keep your head above water.
The term “Gordian Knot,” is used to describe an unsolvable problem, and can be traced back to a legendary chapter in the life of Alexander the Great.
As the story goes, in 333 B.C. the Macedonian conqueror marched his army into the Phrygian capital of Gordium (Turkey), and encountered the Gordian knot, described as “several knots so tightly entangled that it was impossible to see how they were fastened.”
Phrygian tradition (and the oracle I might add) declared that any man who could unravel its elaborate knots would be destined to become ruler of all of Asia.
The knot was impossible to untie, and when Alexander the Great struggled to do so without success, he reasoned that it would make no difference how the knot was loosed.
…so he drew his sword and sliced it in half with a single stroke.
Alexander later went on to conquer Asia as far as the Indus and the Oxus, thus fulfilling the prophecy.
Untying the Gordian knot has since become a metaphor for an intractable problem solved easily by finding an alternate approach that renders the perceived constraints of the problem moot.
This is called First Principles Thinking, or in other words, thinking like a scientist. This means focusing on the problem without assuming solutions, allowing you to make great leaps without being tethered to the way things have always been done.
So if you want to build a great search firm, and really connect with your market in a way no one ever has, you must untether yourself from the way it's always been done.
"YOU CAN'T BUILD GREATNESS MARCHING IN LOCKSTOP WITH YOUR COMPETITORS"
~David Stephen Patterson
The challenges you face in building a Best-in-Class Search Firm can be daunting, and directly impacts you, your team, your business operations, and ultimately the leaders you serve.
We believe First Principles Thinking is how we untie your Gordian knot.
This is the heart of The Lighthouse Method™. It's a new approach to recruitment marketing based on illuminating your prospect's pain, educating and empowering them to resolve it, and offering your solution as the vehicle to help them do so.
This is the opposite of direct-response, or low-hanging fruit marketing. This is an approach that aligns marketing and sales with truly caring about your clients and candidates. With The Lighthouse Method, you’re finally able to successfully market and sell a higher-level retained or engaged service with ease, even in an industry where every other direct competitor is offering free contingency service, and to do so without being salesy or fake.
Implementing First Principles Thinking through The Lighthouse Method™ goes beyond just transforming your marketing and sales efforts. When you can consistently generate a flood of high-quality leads, close sales exponentially quicker, and skyrocket your revenue when others are flailing, guess what happens?
You build an entirely better recruiting practice; one filled with clients who value you as a partner, a loyal candidate community who looks to you as a thought leader, and status as the search firm of choice for top-performing recruiters who want to plug into your system.
You build a business that operates out of the weeds, and allows you to scale faster than ever without sending you to an early grave (where most high-stress entrepreneurs are headed).
Bottom-line, you create a valuable asset that serves you, your business, and your family for years to come.
At The Digital Headhunter, we've put together a powerful set of programs that help you build a client-attraction system that actually works for the modern recruiter.
Think of us as your virtual CMO.
Wherever you're at in your entrepreneurial journey, we are here to help with a variety of Do-it-Yourself, Done-with-You, and Done-for-You programs that are designed to produce epic results.
Do you know what could beat the exciting feeling of having a new computer? Make your own PC!
Ready To Change The Game?
Here's How We Can Help…
We work with Agency Recruiters, Independent Headhunters, and Search Firm Owners from start-up through scale-up to niche
domination. If you are starting a brand-new practice, moving from a contingency model to a retained one, trying to scale-up an existing practice, or just need to revitalize your marketing systems and upgrade your existing staff’s sales skills , we can help you. We only work with those where we can 2-5X their top-line revenue, while greatly improving their profitability within 1 year.
[ONLINE COURSE] SALES PROGRAM
Over 3 days I showed a select group of recruiters a silver-bullet sales system that is be the key to recessionPROOFING your recruitment career.
Because remember, it's those who can ACTUALLY LAND clients that will be left standing when the dust clears…
In this program, I took these recruiters by the hand and showed them how to MASSIVELY grow their pipelines of clients, with the same prospecting system I teach my private clients in the Accelerator.
We're not teaching how to close candidates. We're not teaching interview prep techniques. We don't even teach recruiting techniques (although you can apply these same principles to your recruiting campaigns).
We're teaching you how to get clients.
[DONE-WITH-YOU] SCALE YOUR FIRM
The Accelerator is a program that has changed the lives of many recruiters and search firm owners, and is been an invitation-only program. In short, it's a build out of an entire marketing eco-system, combined with hard-nose prospecting and sales training, and a full operations and hiring system on the back-end. In other words, it's a full implementation of The Lighthouse Method as well as a blueprint on how to scale a search firm 2-10X's rapidly and without selling your soul in exchange.
Accelerator members develop a complete prospecting system (both automated and manual), they learn how to sell higher-level search in a way that's never been taught before in the business, and develop a complete marketing ecosystem by establishing their Omnipresence and Relevancy through outbound prospecting, inbound sales, organic content, as well as paid advertising.
We teach productivity, how to establish your delivery systems, and how to scale up once you want to start hiring. It's the most complete system out there, and is a complete platform with all the training you will ever need for the life of your business: Offer Creation, Message Creation, Prospecting, Sales, Advertising, Project Management, Productivity, Hiring, Scaling, Systems (Delivery, Operations, Finance) and even creating a Career Coaching program.
[DONE-FOR-YOU] LEAD-GEN ON STEROIDS
While in Accelerator, we don’t hold anything back, we do recognize that there will be many who simply don’t have the time or manpower to put together a full lead generation program while they scale up their operations and delivery systems, and that's where our Tactical program comes in.
Think of the MASSIVE horsepower you could generate inside of your business, if you could consistently get 15-30 sales meetings every month per seat (with the training on how to close them, which you rarely find in any lead-gen program).
Tactical is designed for those firms that need an extra hand in deploying their marking ecosystem. Built on the back of the Accelerator, Tactical is a multi-platform marketing program designed with one goal in mind: to turn you into the most well-known and respected recruiter in your niche. Fast.
While all Tactical members automatically enroll in Accelerator, we also handle all the copywriting, video content creation, design, strategy, tech integration, advertising, (Facebook, Google, LinkedIn), and all the actual lead-generation itself, so you can concentrate on building a practice of significance, even during an economic slowdown.
[ONE-ON-ONE] 90-DAY SPRINTS
Just as you'll find in The Accelerator, The Lighthouse Mentorship is a full build out of an entire marketing eco-system, combined with hard-nose prospecting and sales training, and a full operations and hiring system on the back-end. In other words, it's a full implementation of The Lighthouse Method as well as a blueprint on how to scale your search firm 2-5X's in record speed while staying extremely profitable.
What we have found however, is that most Recruiting Entrepreneurs at your stage feel a lack of clarity. The Mentorship is designed to help you come up with YOUR plan, YOUR business model, meant to work for you and be as unique as you are.
We do this in the form of 90-day guided sprints. These sprints start as with a 1-on-1 strategy call with me, group calls, and a private Growth Coach guiding you through our Lighthouse Method system (what is taught in The Accelerator).
This is for someone who really wants to have the right plan, be able to ask questions at any time, wants a community to be in the trenches with and to spend time with me and a private coach 1-on-1. If you want to build a machine that scales, this is what you want to be in, and we'll be diving deep into a complete audit of your business covering every facet of your business: Mindset, Marketing, Sales, Service Delivery, Operations, and Financials…as well as strategies and guidance on growth: Strategy, Hiring, Systematizing, Execution. We leave no stone unturned.
Your Window of Opportunity is Closing Fast
Q: When is the best time to plant a tree?
A: 20 years ago…
Q When is the second best time?
A: Right now…
The same goes for future-proofing your search firm, and ensuring that nothing, including a recession or even a depression, will stop you from doing your part to fuel our next economic boom.