Insights

No Fluff.
No Recycled Advice.

What's actually working in the recruiting business right now. Written for operators, not spectators.

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Field Notes
Nobody Buys the Drill Bit
Nobody Buys the Drill Bit

Theodore Levitt was one of the most influential business minds of the 20th century. He was also almost right. Here's what he missed, and what it means for your recruiting practice.

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Proximity: The Power of Friendly Familiarity
Proximity: The Power of Friendly Familiarity

You lost a search to a competitor who's not half as good. It happens to all of us. There's a name for why, and a fix that doesn't require cold-calling harder.

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The Aggressive Recruiter's Playbook
The Aggressive Recruiter's Playbook

The market is saturated. Everyone and their grandmother is calling themselves a recruiter. Here's the roadmap for getting aggressive, getting in front of the right prospects, and dominating your niche before your competition knows what hit them.

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The System That Runs Without You
The System That Runs Without You

If every part of your business runs through your brain or your fingertips, you don't own a business. You own a job. Here's how to build the machine that runs without you.

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Why Hustling Harder Isn't the Answer
Why Hustling Harder Isn't the Answer

Most experienced recruiters don't fail because they're bad at recruiting. They fail because they're running a business with no real engine. You don't have a sales problem. You have an authority problem.

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Is 'Boutique' Actually Code for 'Broke'?
Is 'Boutique' Actually Code for 'Broke'?

There's a massive difference between boutique by choice and boutique by default. Most recruiters who call themselves boutique don't know which one they are. Here's the brutal test.

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Hunt Before You Farm
Hunt Before You Farm

The cold-call debate is a fake war. Hunting and farming are a complementary ecosystem, and most recruiters are losing because they keep picking a side. Here's why.

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Your Marketing Is Just Random Acts of Desperation
Your Marketing Is Just Random Acts of Desperation

Post on Monday. Send emails on Wednesday. Follow up Friday. Feel productive about your 'business development.' Then wonder why nothing compounds and your pipeline stays empty.

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The Quality Over Quantity Lie That's Killing Your Recruiting Business
The Quality Over Quantity Lie That's Killing Your Recruiting Business

Every time I hear a recruiter say 'I believe in quality over quantity,' I know they're probably struggling. Not because quality doesn't matter. But because they're using it as an excuse for not having systems.

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Why Better Recruiters Make Less Money Than Visible Recruiters
Why Better Recruiters Make Less Money Than Visible Recruiters

Being excellent at recruiting is almost worthless. Being visible as a recruiter is worth millions. And the tragedy is, the best recruiters are usually the least visible ones.

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The Better You Get at Recruiting, the Broker You Become
The Better You Get at Recruiting, the Broker You Become

The more successful you become at recruiting, the less time you have to grow your recruiting business. I call it the Trusted Advisor Paradox. And it's probably killing your growth right now.

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The Mike Tyson Guide to Recruitment
The Mike Tyson Guide to Recruitment

Everyone has a plan until they get punched in the mouth. But the best fighters don't rely on plans. They rely on programming. Here's what that means for your recruiting practice.

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The Recruiting Email Paradox: More Noise Means It's Easier to Stand Out
The Recruiting Email Paradox: More Noise Means It's Easier to Stand Out

With more recruiting emails flying around than ever before, it's actually become easier to stand out in the inbox , not harder. Here's why, and how to become the signal in a sea of noise.

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Arnold Schwarzenegger Says to Sleep Faster
Arnold Schwarzenegger Says to Sleep Faster

Everybody pities the weak. Jealousy you have to earn. A lesson in refusing victimhood, obliterating excuses, and building the mindset that turns ordinary recruiters into legends.

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Arnold Schwarzenegger Says to Sleep Faster
Arnold Schwarzenegger Says to Sleep Faster

Everybody pities the weak. Jealousy you have to earn. A lesson in refusing victimhood, obliterating excuses, and building the mindset that turns ordinary recruiters into legends.

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Arnold Schwarzenegger Says to Sleep Faster
Arnold Schwarzenegger Says to Sleep Faster

Everybody pities the weak. Jealousy you have to earn. A lesson in refusing victimhood, obliterating excuses, and building the mindset that turns ordinary recruiters into legends.

Read Article
Arnold Schwarzenegger Says to Sleep Faster
Arnold Schwarzenegger Says to Sleep Faster

Everybody pities the weak. Jealousy you have to earn. A lesson in refusing victimhood, obliterating excuses, and building the mindset that turns ordinary recruiters into legends.

Read Article
Arnold Schwarzenegger Says to Sleep Faster
Arnold Schwarzenegger Says to Sleep Faster

Everybody pities the weak. Jealousy you have to earn. A lesson in refusing victimhood, obliterating excuses, and building the mindset that turns ordinary recruiters into legends.

Read Article
Arnold Schwarzenegger Says to Sleep Faster
Arnold Schwarzenegger Says to Sleep Faster

Everybody pities the weak. Jealousy you have to earn. A lesson in refusing victimhood, obliterating excuses, and building the mindset that turns ordinary recruiters into legends.

Read Article
Arnold Schwarzenegger Says to Sleep Faster
Arnold Schwarzenegger Says to Sleep Faster

Everybody pities the weak. Jealousy you have to earn. A lesson in refusing victimhood, obliterating excuses, and building the mindset that turns ordinary recruiters into legends.

Read Article
Arnold Schwarzenegger Says to Sleep Faster
Arnold Schwarzenegger Says to Sleep Faster

Everybody pities the weak. Jealousy you have to earn. A lesson in refusing victimhood, obliterating excuses, and building the mindset that turns ordinary recruiters into legends.

Read Article